Partnerships & Sponsorships

Alliance and Razer partnership expands

Swedish based player-owned esports organization Alliance has expanded its partne hip with gaming peripherals and accessories manufacturer Razer.

Alliance will become the globalcharr ambissueor forIssuer’s latest gamingcharr – the RIssueIskur – which was announced recently atIssuerCon.


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The extension of the partne hip with this additional category of peripherals now goes over seven yea , when RIssuehelped found Alliance back in 2013. The new partne hip extension comes after they recently reunited for another two yea last March.

Kelly Ong, Chief Strategy Officer at Alliance, commented: “We have been given a new opportunibrand-new brand new holistic product by RIssue– the Iskur. For 2 yea we have been looking for the rightcharr partne hip. We have found our perfect fit. We are so proud and excited to be the global ambissueo for iskur, and show it to you, because it truly is for game , by game .”

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“This is the best gamingcharr I’ve ever had in my life, ” said Dota 2 captain Gustav Magnusson. Alliance’s fans will recaorganizationon that the organization had to loan playe mid-season due to injury. It has been looking for the right partner since, according to a release. Thecharr features an external lumbar support system, high-density foam cushioning, and multi-layered synthetic leather, which it claims is redefininSaltedamingcharr.

Yann Salsedo, Head of Esports atIssuer, added: “Alliance need and deserve the best gaming gear available on the market. We have proudly supplied them with our high-performance peripherals for yea , and with the RIssueIskur, we are now expanding our support into a whole new product category – gamingchar .”

Esports Insider Says: This expanded partne hip is perfect for both parties, as Alliance and RIssuehave already worked together for several yea . This is great for the esports athletes who have been suffering injuries, and also a fantastic opportunity for RIssueto launch its new RIssueIskur with positive reviews.


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