Partnerships & Sponsorships

Bang & Olufsen enters esports by three-year Astralis Group deal

Replace – 28/09/20: Astralis Group confirmed to Esports Insider that the deal covers leisure, work-out, and journey, however not in-game use. The partnership can also be aimed on the worldwide market.

Danish organisation Astralis Group has established a three-year partnership with Danish audio model Bang & Olufsen.

This marks the primary enterprise into esports for Bang & Olufsen.

Credit score: Astralis Group

RELATED: Astralis Group merges Origen and Future FC into Astralis model

Astralis was beforehand partnered with gaming accent producer Turtle Seaside. By way of this deal, Astralis’ groups in Counter-Strike: World Offensive, League of Legends, and FIFA can be provided with merchandise for off-screen use. Bang & Olufsen may even function the principle sponsor of the organisation’s FIFA staff, which used to compete underneath the title of Future FC.

Jakob Lund Kristensen, Co-founder and CCO of Astralis Group, spoke on the deal in a launch: “We’re thrilled to announce our partnership with Bang & Olufsen. The partnership is of nice worth not solely commercially, but additionally brand-wise. Bang & Olufsen shares the values of Astralis: To be on high of their sport with a transparent id and uncompromising strategy to craft and high quality.

“We can be working collectively to advertise Bang & Olufsen merchandise, whereas Bang & Olufsen can be most important sponsor for our FIFA staff, which can embrace jersey publicity and digital appearances. The settlement is a gaggle partnership, overlaying each the organisation and the gamers on our three groups when they’re off the server, travelling and figuring out.”

RELATED: Astralis Group forges analytical partnership with Esports Charts

Bang & Olufsen will lean on Astralis Group’s place and data from esports to tell its future line of gaming merchandise, in accordance with a launch. By way of CS:GO, it joins fellow Astralis sponsors Unibet, Logitech G, OMEN, Secretlab, GLHF, CS.MONEY, Lunar, and hummel.

Christoffer Poulsen, SVP of Product Administration at Bang & Olufsen, added: “We count on to leverage on Astralis’ distinctive place and capabilities to assist us realise the industrial potential within the gaming trade, which is valued greater than twice the scale of the film and music industries mixed. The primary product in our gaming portfolio is a set of headphones that can be obtainable Spring 2021. A premium product, which can deliver Bang & Olufsen requirements into gaming for the primary time.”

Esports Insider says: Astralis has vital sway in Denmark so seeing it going with a home companion, seemingly changing Turtle Seaside, is sensible. It’s fascinating to see yet one more audio model getting into the trade, with the headset market already being aggressive to say the least.


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