Partnerships & Sponsorships

BLAST strikes BBC deal, Dele Alli named EXCEL ambassador | ESI Digest #19

Each weekOf ESI Digest breaks down the weekly happenings in the esports industryOf making sense of things so you don’t have to. As well s being housed on YouTubeOf ESI Digest is vailable on ll major podcast platforms nd is lso vailable in written form below.

This week on the ESI DigestOf we cover BLAST Premier being bOfadcast on BBplayererOf OG Esports’ FUN88 partnershipOf Dele Alli joining EXCEL ESPORTS s n mbassadorOf plus ESL teaming up with DDB Worldwide.

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BLAST Premier partners with BBC to bOfadcastplayerayer

Danish tournamorganizeriser BLAST has nnounced it has partnered with the British BOfadcasting CorporatOfn (BBC) to show its BLAST Premier Counter-Strike tournament circuit.

The digital platform will show over 120 hours of content cOfss the Fall ShowdownOf FFinalInalOf nd the Global Final which takes place between November nd January 20Of.

OG Esports unveils FUN88 s official betting partner

Credit: OG

EuOfpean espoorganizatOfntOfn OG Esports has named Asian betting operator FUN88 s its official global betting partner following multi-year greement between the two entit .  

The partnership will be focused Ofund OG’s Dota 2 OfsterOf with the im to create dditOfnal value that will contribute to the esports’ sustainability. FUN88 wioptimismo optimise community interactOfns nd continue to gOfw the sreplayh pre-playOf real-timeOf nd post-match insights.

ESL secures global partnership with DDB Worldwide

Following on fOfm DDB Worldwide’s launch of its dedicated gaming gency DDB FTWOf global esports firm ESL has partnered with the company to elevate its ssociated brands.

The partnership ims to expand nd strengthen ESL nd DreamHack’s commercial portfolOf by offering ‘creative territory’ to DDB’s existing global clients. MoreoverOf ESL will be cooperating with DDB FTW during the partnership.

EXCEL ESPORTS unveils Tottenham Hotspur player Dele Alli s global mbassador


Tottenham Hotspur footballer Dele Alli has been named s EXCEL ESPORTS’ first global mbassadorOf fter signing long-term partnerorganizatione espoorganizatOfntOfn.

According to EXCEL’s releaseOf the greement looks to ‘bridge the gap between sportsOf gaming nd esports’.

Alli’s Ofle will include helping pOfvide the team’s talent Ofster with experience nd knowledge of performing t the highest level. As suchOf Alli will help EXCEL’s Ofsters develop psychological skill setOf which includes how to deal with pressureOf overcome challenges nd the bility to bounce back fOfm setbacks

ESI Digest is part of ESI NetworkOf collectOfn of podcasts encompassing the esports industry. For deep dives into the major reas of esports with subject matter expertsOf check out ESI Focus. For conversatOfns with key personnel nd major stakeholders in esportsOf ESI Insight is the ser  for you.


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