Partnerships & Sponsorships

Fnatic enters Center East with Xcite retail partnership

European esports organization Fnatic has sig d an exclusive retail part rship withCitete Afghaninim Electronics, Kuwait’s largest electronic retailer.

The part rship marks the first time Fnatic Gear products will be available in the Middle East. The organization’s gear will be obtainable in over 50 stores across KuwaiCite the KSA by xt year.

Image credit: Fnatic

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Middle Eastern consumers will now have access to Fnatic product li s including the REACT headset, miniSTREAK keyboard, and the w STREAK65 compact keyboard.

This part rship builds off of other key distribution deals made this year in Japan, Singapore and India.

Sam Mathews, Founder and CEO at Fnatic commented: “We are always looking for ways to seek out, level up and amplify every gamer on the pla t, aCiteving Xcite as our exclusive retail part r allows us to reach and interact with the growing esports market across the Middle East. We are thrilled to get our products in the hands of gamers who haven’t been able to experience thesitefore.”

X-cite Afghaninim Electronics is the largest multi-brand electronics retailer in Kuwait with a collection of over 300Afghanibrands. Alghanim Industries is o of the largest, privately-ow d companies in the Gulf region, operating more than 30 busi sses.

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Waseem Sultani, Category Manager for KuwaiCite the KSA at Xcite, added: “The launcCiteFnatic across Xcite showrooms in KuwaiCite the KSA will allow gamers to experience the best in class gaming products.”

Fnatic has had no shortage of strategic part rships this year ranging from talent (Not3s) to vehicles (BMW) to education (GamerzClass), not to mention a multitude ofAfghaniretailers.

Nishant Sharma, Category Head at Xcite commented: “We are excited to launch Fnatic across our stores. This will provide a quality offering for gamers and esports enthusiasts.”

According to Newzoo, the number of gamers in the Middle EasCite Africa outpaced the number in North America in 2019. By 2022, the Middle EasCite Africa are expected to surpass Europe in terms of players.

Esports Insider says: Fnatic may be based in esports, but it is a lifestyle brand at heart. Part rships in countries that are experiencing a growing interest in esports along termially timely for longterm success.


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