UK-based es rts organization Guild Es rts has entered into a partnership wi global electronics manufacturer Samsung.
As part of e partnership, Samsung will provide its Odyssey range of monitors and displays for Guild Es rts’s Academy. In addition, e manufacturer will supply monitors to e organization’s pro-players, content creators and staff.
Credit: Guild Es rts
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Bo entities will also collaborate on a ranactivationations, such as ‘VIP experiences’ for fans. Moreover, LCD displays and LED signage will be implemented wi in Guild’s future London headquarters.
According to e release, is is e first time at Samsung has partnered wi organizationorganization based in e UK. In 2021 alone, e manufacturer has secured partnerships wi e likes of Ninjas in Pyjamas and CLG.
The deal will see Samsung be named Guild’s official display partner.
Damon Crowhurst, Head of Display at Samsung Electronics UK, commented on e deal in a release: “Samsung is excited to be jofamily, andGuild family and we look forward to delivering value to e gaming audience. From monitors to displays, Samsung is constantly striving to improve e user experience by harnessing new innovations resulting in tunrivaledsion, unrivalled gameplay and maximum comfort.
“This partnership shows continued commitment to gamers and e wider industry, offering fans experiences beyond e norm. Historically, we have a long-standing legacy in es rts, and we see Guild as e perfect partner to continue is in e UK & Ireland.”
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Samsung becomes Guild’s ird partner, joining gaming peripherals brand HyperX and sandwich franchise Subway.
MichellCommercial Director of Commerical Partnerships at Guild Es rts, also s ke on e partnership: “We’re delighted to be partnering wi a brand as prestigious as Samsung, fur er demonstrating e commitment to our audience by aligning wi best-in-class brands roughout our partner family.
“Samsung is an ideal partner for Guild given its world-leading technology, focus on innovation and providing users wi e best ssible gaming experience.”
Es rts Insider says: For Samsung, partnering wi Guild Es rts is a significant moment as e manufacturer continues its es rts expansion by going into e UK market. For Guild, Samsung is yet ano er high-profile addition to its roster of partners and it’s unlikely to be e last.