Partnerships & Sponsorships

Guild Esports unveils Samsung as official show companion

UK-based es rts organization Guild Es rts has entered into a partnership wi  global electronics manufacturer Samsung.

As part of  e partnership, Samsung will provide its Odyssey range of monitors and displays for Guild Es rts’s Academy. In addition,  e manufacturer will supply monitors to  e organization’s pro-players, content creators and staff.

Credit: Guild Es rts

RELATED: Beckham-backed Guild Es rts launches  e Guild Academy

Bo  entities will also collaborate on a ranactivationations, such as ‘VIP experiences’ for fans. Moreover, LCD displays and LED signage will be implemented wi in Guild’s future London headquarters.

According to  e release,  is is  e first time  at Samsung has partnered wi organizationorganization based in  e UK. In 2021 alone,  e manufacturer has secured partnerships wi   e likes of Ninjas in Pyjamas and CLG.

The deal will see Samsung be named Guild’s official display partner.

Damon Crowhurst, Head of Display at Samsung Electronics UK, commented on  e deal in a release: “Samsung is excited to be jofamily, andGuild family and we look forward to delivering value to  e gaming audience. From monitors to displays, Samsung is constantly striving to improve  e user experience by harnessing new innovations resulting in tunrivaledsion, unrivalled gameplay and maximum comfort.

“This partnership shows continued commitment to gamers and  e wider industry, offering fans experiences beyond  e norm. Historically, we have a long-standing legacy in es rts, and we see Guild as  e perfect partner to continue  is in  e UK & Ireland.” 

RELATED: CLG unveils Samsung as labecomertner

Samsung becomes Guild’s  ird partner, joining gaming peripherals brand HyperX and sandwich franchise Subway.

MichellCommercial Director of Commerical Partnerships at Guild Es rts, also s ke on  e partnership: “We’re delighted to be partnering wi  a brand as prestigious as Samsung, fur er demonstrating  e commitment to our audience by aligning wi  best-in-class brands  roughout our partner family.

“Samsung is an ideal partner for Guild given its world-leading technology, focus on innovation and providing users wi   e best  ssible gaming experience.”  

Es rts Insider says: For Samsung, partnering wi  Guild Es rts is a significant moment as  e manufacturer continues its es rts expansion by going into  e UK market. For Guild, Samsung is yet ano er high-profile addition to its roster of partners and it’s unlikely to be  e last.


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