Partnerships & Sponsorships

Saweetie joins forces with Gen.G to host instructional workshops

American rapper, singer, and songwriter Saweetie has joined forces with multinational esports organisation Gen.G to create a spread of instructional workshops.

As a part of the collaboration, the 2 events will try to boost consciousness and engagement for Saweetie’s Icy Child Basis, a not-for-profit organisation created to encourage youth by way of ‘monetary literacy, entrepreneurship, and expertise coaching’.

Credit score: Gen.G

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In response to a launch, workshops will mix gaming with cookery, music, life-style, and sweetness.

Alongside elevating consciousness for the inspiration, Gen.G content material creators will take part in a gaming workshop that may happen on June 16th. The partnership locations emphasis on highlighting creators of Asian and Asian American Pacific Islander descent.

Saweete spoke on the partnership: “Now’s the time to come back collectively and help one another as we combat to finish Asian Hate. I’m excited to accomplice with Gen.G to attach with our followers in new and creative methods to have actual conversations about making optimistic modifications in our group.”

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Gina Chung Lee, Vice President of Model for Gen.G, additionally commented: “So many Asian People are within the forefront of gaming, music and style, however hardly ever get the highlight that they deserve; it’s nice to accomplice with an advocate and entrepreneur like Saweetie. As an AAPI lady, rising up there wasn’t at all times mainstream illustration and celebration. It’s very significant to have the ability to form and empower the following era of leaders throughout all digital platforms and create cool content material whereas doing so.” 

Esports Insider says: Gen.G isn’t any stranger to taking part in instructional tasks and given its wealth of expertise, it’s a wise transfer for Saweetie and the Icy Child Basis to hitch forces with the organisation.


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