Following the launch of its new Marvel Retro collection Team Liquid has announced the renewal of its partnership with Marvel Entertainment until 2022.
According to the esporganizationation the agreement will include launching new exclusive merchandise and collaborative content with plans in place to drop one more piece of Marvel apparel before the end of the year.
R ATED: Team Liquid enters strategic partnership with Marvel Entertainment
Taipei City-based artist Pixel Jeff has collaborated with Team Liquid and Marvel for its recent apparel launch by creating the 8-bit Marvel interpretations.
Steve Arhancet Co-CEO and Owner of Team Liquid commented: “We’re excited to continue our team-up with Marvel. Both of our brands are built around compelling narratives: heroes rivalries triumph and even overcoming hardships. There’s so many more stories for us to tell to ther through custom apparel original content and other fan offerings.”
Team Liquid’s League of Le nds team debuted the partnership back in 2019 at Rift Rivals: North America vs Europe donning Captain America-inspired jerseys that displayed both the Team Liquid and Aven rs logo.
R ATED: Chiefs Esports Club enters two-year partnership with Marvel
The partnership was Marvel’s first in the esports space – and one of the fiactivationinment brand activations in esports. The collaboration has seen the release of apparel ranging from X-Men to Spider-Man to Black Widow.
Since Marvel’s first venture into esports with Team Liquid they have since organizationth Australian organisation Chiefs Esports Club and recently teamed up with ESL to host esports events on the release of Marvel Super War.
Esports Insider Says: The partnership between Team Liquid and Marvel Entertainment has been a well-executed collaboration as shown by the renewal. Marvel seems to be comfortable extending theirorganizationorts with the organisation as the company paves the way for entertainment-based partnerships in the industry.