North American organization Dignitas has appointed John ‘TYPO’ Williams to the role of Creative D ector.
Williams is a graphic designer and creative that has previously worked for the likes of Luminosity Gami and OpTic Gami ’s former parent company, Infinite Esports & Entertainment.
Credit: John Williams, Dignitas
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In his new role, Williams will tasked with leadi Dignitas’ internal creative staff and worki closely with its production workforce. He will focuorganizationanization’s desiin regard to regards to brand positioni and messagi , and work with partners on a creative and contentactivationactivations and deliverables.
Williams spoke to Esports Insider about his new venture: “I’m excited to worki with the Dignitas team, and to once again support a brand competi in the LCS. Dignitas has a prolific legacy in esports; It’s both an honor and a privilege to lead the creative efforts. I look forward to the many projects our team has underway for 2020 and yond.”
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The career move reunites Williams with former Infinite EspSpiderolleague John Spiher, who served as D ectoActivationrships for the Houston Outlaws fore comi D ectoActivationrships & Activations for DignitasSpiderpast Decem r.
Spiher said organizatio on the organization’s h e to Esports Insider: “We’re buildi a tter future for the Dignitas brand. Addi a Creative D ector as talented and well-respected as John Williams ensures we’re putti our st foot forward as we continue iterati and innovati how Dignitas is represented through graphics, media, merchandise, and more. We’re proud to have John Williams on our team leadi these efforts, and look forward to taki our brand to the next level.”
Esports Insider says: Esports brands are placi far more emphasis on content creation, leveragi the power of storytelli to e age with fans on an emotional level. Dignitas is obviously on a mission to recruit an all-star team to Tempeplish this, f st with Tempey Dempe and now John Williams. We have no doubt they will keep him busy.