BETER enters into strategic partnership with Bayes Esports – European Gaming Trade Information


Actual Luck Group Ltd. and its subsidiary firms doing enterprise as “Luckbox”, an award-winning supplier of licensed, actual cash esports betting, is happy to announce a partnership with Publishme to construct its in-house content material studio and ship Luckbox’s content material advertising and marketing technique.

Publishme is a full-service advertising and marketing company that focuses on delivering outcomes in accordance with the wants of gaming firms and types. Purchasers embrace Activision, Epic Video games, Purple Bull, MasterCard and Unilever.

Luckbox CEO Thomas Rosander mentioned: “Content material is a key a part of our advertising and marketing combine, since esports followers and players eat content material like no different era earlier than them. Till now, Luckbox’s development has been primarily natural, and this partnership represents the start of our drive to scale our buyer acquisition efforts. Our Head of Content material, Nevzat Uçar, is very skilled delivering content material that resonates with focused audiences, particularly at his prior roles at Purple Bull and Riot Video games. We’re assured that Publishme will complement his expertise to drive content material that can carry esports and gaming audiences on to our platform.”

Luckbox Head of Content material Nevzat Uçar mentioned: “I’ll be main our Publishme relationship to construct our unique, in-house content material studio to transform our concepts and content material technique into motion and realization. The Publishme staff will help Luckbox in creating written, visible and video content material in addition to graphic design, creating esports tournaments, serving to on influencer administration and manufacturing. They’ll work with us to convey our message to the esports and gaming viewers by our owned and managed channels.”

Publishme CEO Özgür Özalp mentioned: “As a advertising and marketing company within the quickly rising gaming and esports business, we’re all the time in search of new partnerships so as to add worth to our enterprise and ship the perfect content material to the gaming neighborhood on a worldwide scale. I consider that the Luckbox’ s  international imaginative and prescient and our upcoming initiatives that we’ll develop and execute collectively will create an enormous differentiator by way of attracting clients. We’re excited that we’ll have the ability to share our initiatives and contents with the worldwide gaming neighborhood.”

Publishme Managing Accomplice Kerem Emre Akarlar mentioned: ‘’We work with the main firms within the gaming business. Our imaginative and prescient is to ship finest outcomes for our purchasers and supply distinctive experiences for the players on a worldwide scale. With that perspective working with the Luckbox is an ideal match with our imaginative and prescient, additionally we’re assured that Publishme and Luckbox co-operation will add worth on each side. We’re so comfortable to enroll on a brand new journey with Luckbox serving in 80 completely different territories of the world.’’


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