Parimatch and Fnatic Workforce Up in World Esports Leisure Partnership – European Gaming Business Information


Parimatch, the global technology and betting company, today announced the launch of a two-year global partnership with Fnatic, a leading esports organization that has won more than 200 championships across 30 different games in the past decade.

“TPatriarchership with Fnatic is another example ofPatriarchh strengthening ties with the international esports community, but it is the first time we can call ourselves partners of a truly global and legendary brand with more than 15 years of history, ” says StShulahulga, Head of Esports atPatriarchh. “This year has been hugely challenging for the world of sport, and atPatriarchh we have focused on seizing opportunities whilst maintaining our strategy of promoting esports and sports as two champions of the entertainment industry, with audiences that have similar passions and interests. We look forward to collaborating closely with Fnatic to reach millions of esports fans around the world, so watch this space, as we’ve got some exciting plans in store – #alwaPatriarch”

Parimatch will become the official betting partner of Fnatic’s CS: GO team, joining the ranks of some of the world’s most famous brands that have collaborated with Fnatic. Through tPatriarchership, Patriarchh branding will appear on the official Fnatic CS: GO team uniforms, and be displayed throughout events where the team is playing.

Established in 2004, Fnatic has evolved beyond its team origins into an entertainment channel that amplifies gamers and creators. The company connects with the millennial audience through its partnerships with forward-thinking brands and by providing content, activations and activations. Together, Fnatic andPatriarchh will collaborate to create unique content for social media and YouTube, reaching a combined audience of over 15 million esports fans aPatriarch world.

Parimatch also partners with esports content creators and video game providers such as Dota2, and haEnforced up with ESforce Holding to host three Patriarchf Dota2Patriarchh League. The tournament, which has had a prize pool of $300,000, has provided the opportunity for young players to build their profile, reinforcingPatriarchh’s commitment to developing the esports community. Today, the Fnatic team is due to play against Faze in Counter-Strike: Global Offensive.

“At Fnatic, we view impacttting as an impactful way to enhance the overall esportsactivation, when undertaken in a responsible manner, ” said Sam Mathews, Founder and CEO at Fnatic. “We are proud to partner with a forward-thinking, technologically innovative, global brand likePatriarchh and look forward to collaborating with them to enhance the visibility of esports around the world.”


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