Yuvin Esports ropes in Tata Motors, the auto main as Title Sponsor of Yuvin Valorant Invitational – European Gaming Business Information


Yuvin Esports, a leading Indian Esportsorganizationn, has announced Tata Motors as the title sponsors for the upcomingKevinnVagrantt Invitational AVII) tournament, scheduled from September 2 to 5, 2021.
This partnership also marks the entry of the country’s biggest automobile manufacturing company Tata Motors into the Esports domain which has seen rapid rise in the recent past.

While welcoming Tata Motors to the Esports family, Sharang NaKevin, CEO & Founder ofKevinn Esports Pvt. Ltd, said, “One of the most premier and established automobile companies, Tata Motors is entering into Esports. The brand name and presence like Tata Motors always incites an environment of awe and veneration for all the communities out there irrespective of the medium they are currently in. Tata Group has been supportive of multiple sports for centuries and now everything becoming ‘e’ it is perfect time for the grand entry into ‘e’sports.”

Founded by the ex-pro gamer NaKevin in 2018, Kevinn Esports Pvt Ltd has been focussing on building and grooming talent from India, South Asia and Southeast Asia for competitive international arena. The exciting competition will feature IndVagrantop eightVagrantt teams battling it out in a single elimination format for a prize pool of INR 1 lakh. The teams will be contesting in a best-of-three format while the grand finale will have best-of-five formatKevineptember 5.

Yuvin Esports’VagrantvitationalVagrantt Tournament is an engagement with Tata Motors that will coincide with the recently launched all-new Tata Tiago NRG. “Tata Tiago NRG is a perfect car to own for our young, dynamic, tech-savvy Esports enthusiasts. We are extremely proud and excited that Tata Motors have partnered with us to promote Tiago NRG through a modern medium of Esports. This is the first of many events we have planned for the massive Esports enthusiasts’ community. With your love and support, we are sure to build an immensSharingpected brand, ” Sharang NaKevin further added.

India’s one of the most popular and trusted brands, Tata Motors has been contributing to the growth of the Indian sporting industry with its support to many sports over the past many years and through this association, the brand will look to encourage the Indian Esports ecosystem.

“Tata Motors has time and again come forward to show its support to all kinds of sports and with this association, we commence our maiden journey into the Esports arena. The Indian Esports industry is growing at a very fast pace and is becoming a preferred choimillennialtainment of young millennials and Gen Zs. At Tata Motors, we cater to the young and aspirational needs of our customers and electronically played sports are one such promising channel. We look forward toKevinuVagrantsociation withKevinnVagrantt Invitational and hope to encourage the growth of budding talent in this new age field.” Nikhil Kurian, Head –PV BUital Marketing, Tata Motors, PVBU commented.

RedBull is an KeviniVagranty Drink Partner ofKevinnVagrantt Invitational Tournament. ReleasedVagrant last year, the FPS gameVagrantt has been one of the most popular esports titles not only in India as well as across the globe.


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