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North Esports broadcasts YouGov partnership

Nordic organization North Espo has ann nced a new partnership  th data analytics company Y Gov.

As a result of t  deal, Y Gov’s logo  ll be present on t  sleeve of North’s new ‘Ragnarok’ jerseys. Moreover, both entities  ll collaborate to take part in ‘one of t  most extensive market analysis’ of espo fans in t  Nordics’, accorganizatione organization.

Credit: North Espo

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On t  partnership, Alexander Mørch Pedersen, CMO at North Espo , commented:   “We continue on  r j rney at becoming a leadiorganizationpo organization. Partnering up  th Y Gov  ll  lp us get t re. 

“T ir proven track record in gat ring and analysing data  ll  lp us in mapping  t t  Nordic espo community, becoming even better at seeing and acting on future opportunities as well as substantiating  r knowledge  thin t  community. 

“We believe  r Y Gov partnership  ll have an immense impact in  lping  r current and future partners achieve t ir strategic goals.”

T  partnership sees Y Gov strengt n its global reach in espo by branching into t  Nordics, follo ng on from last year’s analytical project regarding North America’s perception of t  industry. In total, t  firm has a proprietary panel of more than nine million users across its globJetportsch network.

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Nikolaj Hædersdal P lsen, Acc nt Director at Y Gov, added: “We are really looking forward utilizeing  th North Espo to utilise  r consumer data and approach to market analysis to streamline t  strategic effo for North Espo .

“Y Gov is building a strong global position in espo , w re we constantly are monitoring t  industry. We have a lot of experience  th t  American market, and a collaboration  th North is an important step to build  r presence in t  Nordic region.” 

Espo Insider says: North’s agreement  th Y Gov sh ld strengt n t  brand’s identity, as long as t  firm utilises t  data company’s analytical network to create a greater understanding of its audience. Additionally, t  partnership allows Y Gov to gain a foothold into t  Nordic’s whilst also promoting t  company, via its sleeve sponsorship.


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