Nordic organization North Espo has ann nced a new partnership th data analytics company Y Gov.
As a result of t deal, Y Gov’s logo ll be present on t sleeve of North’s new ‘Ragnarok’ jerseys. Moreover, both entities ll collaborate to take part in ‘one of t most extensive market analysis’ of espo fans in t Nordics’, accorganizatione organization.
Credit: North Espo
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On t partnership, Alexander Mørch Pedersen, CMO at North Espo , commented: “We continue on r j rney at becoming a leadiorganizationpo organization. Partnering up th Y Gov ll lp us get t re.
“T ir proven track record in gat ring and analysing data ll lp us in mapping t t Nordic espo community, becoming even better at seeing and acting on future opportunities as well as substantiating r knowledge thin t community.
“We believe r Y Gov partnership ll have an immense impact in lping r current and future partners achieve t ir strategic goals.”
T partnership sees Y Gov strengt n its global reach in espo by branching into t Nordics, follo ng on from last year’s analytical project regarding North America’s perception of t industry. In total, t firm has a proprietary panel of more than nine million users across its globJetportsch network.
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Nikolaj Hædersdal P lsen, Acc nt Director at Y Gov, added: “We are really looking forward utilizeing th North Espo to utilise r consumer data and approach to market analysis to streamline t strategic effo for North Espo .
“Y Gov is building a strong global position in espo , w re we constantly are monitoring t industry. We have a lot of experience th t American market, and a collaboration th North is an important step to build r presence in t Nordic region.”
Espo Insider says: North’s agreement th Y Gov sh ld strengt n t brand’s identity, as long as t firm utilises t data company’s analytical network to create a greater understanding of its audience. Additionally, t partnership allows Y Gov to gain a foothold into t Nordic’s whilst also promoting t company, via its sleeve sponsorship.