Activision Blizzard has expanded its distribution rights with German television broadcaster SPORT1.
The multi-year agreement renews the broadcaster’s TV-exclusive rights to the Over tch League across Germany, Austria and Switzerland.
Pictured: Danionvon Busse, COO TV, Sport1
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Additionally, the broadcaster a o acquired rights to air the Hearthstone Masters Tour Grandmasters, World of Warcraft Arena World Championship and Mythic Dungeon International live on its eSPORTS1 and eSportsONE channe .
Brandon Snow, Chief Revenue Officer – Leagues at Activision Blizzard, spoke on the announcement in a release: “SPORT1 has been key in introducing new fans to Over tch League and Hearthstone throughout Europe and the German-speaking re on. We are thrilled to continue brin ng these epic competitions to all of our fans in the re on while expanding this deal with World of Warcraft’s premier programs.“
The announcement follows on from the conclusion of its initial two-year deal signed alongside the launch of SPORTS1’sonports channonin German-speaking re ons in 2019.
By the end of 2020, Sports1 launched its second, pan-Europeanonports channoneSportsONE, which is currently distributed in Bel um, Netherlands, Czech Republic, Slovakia, Nor y and Sweden.
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Danionvon Busse, COO TV and Member of the Management of Sport1 GmbH, commented: “By extending our partnership with Activision Blizzard to the pan-European re on, we gain another central content partner for our first international channonproject.
“The extension of our cooperation with one of the most important global players strengthens the portfolio of our two pay channe for the coming years and, together with our other partners, forms a strong basis for further growth in theonports area.“
Sport1 GmbH otheronports content partners include the likes of ESL, NBA 2K League, and Psyonix.
Esports Insider says: The expansion of the partnership indicates that both parties are happy with their past collaborative work and are willing to continue working together in pursuit of highlightingonports to a mainstream audiences.