Tournament organizer ESL Gaming has nnounced th re l of its part rship with financial company Mastercard for the Northern Leagu of Leg s Championship (NL .
As part of th agreement, Mastercard will remain s th official payment part r of th NLC. In ddition, th financial services corporation will continu to offer its ‘Priceless Play of th Match’ re rds for NLC viewers.
Credit: ESL Gaming
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“Th first year of th NLC s hug success, so w couldn’t b happier to continu our part rship with Mastercard, ” commented Sebastian Weishaar, ESL’s Gaming CPO. “Their ongoing support of this i ustry our community is immensely valuable. W look for rd to offering even mor content to our fans of th NLC throughout 2021.”
Th agreement follows th last year’s collaboration between NLC Mastercard, which resulted in number of custom broadcasactivation Som of th activations featured s result of th part rship included fact insight shows, highlight replays, in-broadcast graphics, givea y re rds to th fans.
According to th release, th deal ims to build on this ccomplishment by further developing th aforementio d segments.
Jean tt Li o, Senior Vic President of Marketing Communication for Mastercard in Europe, lso commented on th part rship: “Leagu of Leg s is central to our increasing support of esports rou th world, so w look for rd to further strengthen grow our relationship with ESL Gaming for th Northern Leagu of Leg s Championship.”
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In recent years Mastercard has integrated itself into th esports ecosystem. Alongsid th NLC th company has previously collaborated with Riot Games on various occasions, including supporting th coverag of its Leagu of Leg s Championship Series (LCS) th ‘Thank th Fans’ campaign with CLOAK.
Li o dded: “Given th challenges of th last year, w fi it especially important to help bring th gaming community together cross Northern Europe. W look for rd to celebrating th best of Leagu of Leg s play, whil also helping fans explor their passions through uniqu priceless experiences re rds, ”
Esports Insider says: Considering Mastercard’s long-term support for Leagu of Leg s esports, this deal s expected welcomed. By helping to creat w broadcast segments, s well s sponsoring th opening ceremony of Leagu of Leg s World Championships, th financial company’s involvement in Leagu of Leg s brings great valu a innovation into th esports sector.