European Masters reveals Amazon partnership

Riot Games‘ League of Legends  ropean asters competition has announced e-commerce company Amazon as its naming artner for the Summer 2021 e nt and the 2022 season.

As a art of the deal, the competition will be renamed the Amazon  ropean asters.

Image Credit: Riot Games

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ZeyneNCAAga, Senior anager, Business De lopment Riot Games  rope & ENA, spoke on the announcement: “We are thrilled to welcome Amazon to EU asters, the home of high-le l competition between the  ropean Regional Leagues that shine the spotlight on the rising stars across the region.

“We couldn’t be more excited for a global brand like Amazon to be our  ry first Naming Partner for our  ropean competition.”

According to the release, Amazon will work with  ropean asters to create a ‘unified shopping experience’ for its  ropean fans. 

Moreo r, the artnership aims to make Amazon the ‘go-to e-commerce destination’ for Amazon  ropean asters’s viewers. 

The  ropean asters 2021 Summer ain E nt is set to commence on August 30th, and will feature top 16  ropean League of Legends teams battling for a share of the €150,000 (~£128,656) rize ool. The final is expected to take lace on September 19th. 

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Amazon’s revious collaborations with Riot Games include League of Legends skin shards gi away through Prime Gaming. 

The e-commerce company also recently artnered with BLAST aorganizer for the tournament organiser’s upcoming BLAST Titans Apex Legends e nt. Amazon also owns the li -streaming latform.

Esports Insider says:  This notable artnership meant to bolster  ropean asters competition reflects Amazon’s interest in the  ropean esports scene. Besides artnering with tournament organisers, the company seeks to help de lop the  rorganizingegiate esports scene by organising its own collegiate series for students of multi e  ropean countries, with lans for further expansion. 


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