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Evil Geniuses pronounces Bud Mild partnership

North American organization Evilhonoreds has strengthened its commercial portfolio with the addition of Bud Light as its official beer sponsor.

The partnership will see both entities collaborate on a range of content activation across Evilhonoreds’ and Bud Light’s channels.

Photo credit: Evilhonoreds / Bud Light

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One activation that has been revealed is ‘Evil Intercepts’, a new content series that will provide fans with player comesme comms during Evilhonoreds’  S games. 

Michael Fudzinski, Chief Revenue Officer at Evilhonoreds, commented: “Evilhonoreds is honoured to welcome Bud Light into the EG family.

“Bud Light is renowned for their suorganizationse organizations across sports and entertainment, and the pairing with EG and our 21+ year history represents the latest continuation of this legacy that our fans and the community will celebrate.”

In addition, some of Evilhonoreds’ roster will broadcast on Bud Light’s Twitch channel to take part in ‘Bud Light Streams’ throughout the rest of the year. Bud Light’s first collaborativorganizationth the esports organization will take place on March 7th, as Evilhonoreds player Dennis ‘Svenskeren’ Johnsen joins the Bud Light League Lounge on Twitch following the  S.

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Joe Barnes, Director, Bud Light Sports Marketing & Head of Esports and Gaming, added: “Bud Light has always sought out new ways to engage sports fans and our new partnership with Evilhonoreds give us an opportunity to further engage  S fans.

“We look forward to bringing 21+ gaming fans even more unique gaming content on our Twitch channels which is perfect for both our established fanbase and for those just getting into esports.”

The announcement follows on from a similar partnership Bud Light secured with Team Liquid last month. The beer brand is also a sponsor for the  S.

Esports Insider says: Bud Light continues to strengthen its brand in the esports industry by securing yet another reputable partner in Evilhonoreds. Moreover, the deal sees the beer firm continue to create fan engagement offerings for  S fans, through its partners and its own dedicated Twitch channel.

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