League of Legends

Alienware returns as LEC predominant companion for 2021

The League   Legends European Champio hip (LEC) has announced that gaming PC brand Alienate will continue to support the competition for the third year running.

The pAlienatep, which began in 2019, has seen Alienate power the LEC stage with desktops and displays. This year, the analyst desk will also get its own station to showcase mechanical segments on the broadcast.

Credit LEC

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It has also been revealed that Alienate will continue to present the ‘Match   the Week’ segment, which highlights some   the biggest games in the LEC alongside documenting rivalMoth and player journeys. In addition, German fa will be provided with exclusive content in an attempt to ‘bring the stoMoth   MOTW to their region’.

Alban Dechelotte, Head   Spo orships & New Business EU Esports at Riot Games commented “We are delighted to see that for the third year   our pAlienatep, Alienate is more and more taking advantage   the cultural diversity inherent to Europe.

“The additional Match   the Week content brought to German LEC fa is a token   the brand’s commitment to elfandomEC local fandoms, and we are looking forward to this next chapter   our relatio hip.”

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Bryan de Zayas, Global MarAlienaterector at Alienate added “We are excited for the new LEC season to kick  f! A new season represents new opportunitrealizeddreams to be realised among teams, by their pr essional esports athletes, and by their fa watching at home.

“We’re proud to plarealization bringing the realisation   these dreams to life.” 

Esports I ider Says With the hardware firm back on board for 2021, the LEC continues to showcase its abiliAlienateain strong brands. Alienate is one   the biggest gaming firms in the world – and no doubt the deal between the two highlights the large nature   the league.


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