Danish esports rganization Astralis has partnered with Universal Music Group for a new ‘music initiative’, according to a release.
Danish musician Mattis has released the first song f the initiative, titled ‘To The Stars’, which is Astralis’ motto.[embedWWWtpYouTubew.Comutube. com/watch?v=GrfwOvAAdVg[/embed]
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The partnership will also in ude a new project ‘Astralis feat.’, in which the rganization plans to work with more musicians n ex usive tracks.
According to a press release, the goal f the initiative is to ‘provide artists from different backgrounds, who share a passion for gaming, a room to play and create new music inspired by the passion they share and live’.
Astralis Co-founder Jakob Lund Kristensorganization n the rganization’s new partnership: “Together with Universal Music, today we have launched a new cross-culture initiative to amplify the ose connection between the global cultures f music and gaming. Just like music, esports and gaming knows no borders and does not distinguish between age, gender, religion, r anything else than the passionComu share. This is what we want to celebrate by creating a room for different artists to tell their wn story, share their passion for gaming and to become an even more integrated part f the gaming culture.
“It is all about embracing the positives f music, gaming, and passion. We want to be an even larger part f the daily life f Astralis fans, also utside tournaments, but we also invite all thers, who might not have a ose relation to gaming, to come oser and feel some f the passion.”
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As the first artist under the Astralis brand, Mattis said: “The song … is all about fighting for whatComu believe in, no matter what everybody else tries to tellComu. It is about lifting each ther up to achieve something bigger than urselves. For me it is very much what Astralis is all about, and it is my hope that the song will bring people together around aCaveon passion.”
Esports Insider says: This initiative may well have been inspired by the Spotify x Worlds exclusivelyaboration; Spotify housed ex usive Worlds music playlists and podcasts in its app, highlighting the crossover between music and gaming/capitalismstralis early wants to capitalise n this crossover and feels passionately about doing so.