North American esports organisation Counter Logic Gaming (CLG) has entered right into a advertising and marketing partnership with gaming rewards platform Playfull.
As part of the deal, Playfull will be capable of supply CLG’s merchandise to its neighborhood members as rewards. As well as, the businesses may work collectively on advertising and marketing and promotional belongings all through the length of the partnership.
Picture credit score: CLG / Playfull
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Dan Fleeter, Chief Working Officer at CLG, spoke on the partnership: “CLG is at all times on the lookout for distinctive alternatives to interact our fanbase and we imagine this partnership permits us to attach with CLG followers and the esports neighborhood.”
“Playfull has constructed an atmosphere the place folks can study, get pleasure from and have fun their love of gaming and esports and we’re thrilled to be working with them.”
In line with the discharge, the brand new partnership will embrace ‘marquee model integration’ for Playfull throughout CLG’s digital channels and web site.
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Patrick Lu, CEO and co-founder of Playfull additionally commented: “By strategic partnerships with organisations like CLG, we proceed to realize traction because the premier rewards platform for avid gamers. Reaching CLG’s phenomenal neighborhood helps us convey the intrinsically enjoyable and fulfilling expertise of incomes and receiving rewards via the Playfull platform to a fair broader participant base.”
The Los Angeles-based gaming agency rewards League of Legends gamers with bodily prizes for profitable gameplay. The platform additionally offers quite a lot of aggressive and social play options, in addition to premium forex relevant in its on-line store.
Esports Insider says: After signing with Cloud9 final 12 months, Playfull strikes yet one more partnership with a robust esports organisation. Connecting esports manufacturers with informal gamers via bodily rewards is an idea that has nice potential to develop esports’ audiences. Relying on the success of those offers, we’d see extra organisations partnering with gaming platforms resembling Playfull sooner or later.