League of Legends

DAMWON Gaming companions with Kia Motors, renames to DWG KIA

League of Legends world champion DAMWON Gaming has named car firm Kia Motors as its naming sponsor, Ashley Kang reported yesterday.

Credit score: Kia/DAMWON

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From 2021, DAMWON Gaming will formally turn out to be ‘DWG KIA’, in addition to introducing a brand new crew emblem and uniform for the upcoming LCK season.

In line with Kang, a DAMWON spokesperson mentioned on the settlement: “After an extended consideration course of, we’re glad [DWG] has come to a sponsorship settlement. The very fact our new sponsorship companion already has a monitor report of reaching out to worldwide followers by esports sponsorship ought to fill the DWG KIA followers with pleasure.”

This can be KIA’s second foray into franchised LoL competitors; the corporate has been the official automotive companion of the LEC — Europe’s high LoL league — since 2019, showcasing activations like ‘Kia Participant of the Sport’, ‘Kia Break up MVP’, and ‘Kia Workforce of the Season’.

“We’ll contribute to the revitalisation of e-sports globally and actively talk with followers by the naming sponsorship with DAMWON Gaming,” commented Hyugho Kwon, Head of Korea Enterprise Division at Kia Motors. “Particularly, we’re aiming to advertise the younger and dynamic Kia model to e-sports followers around the globe by this new partnership.”

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DAMWON got here into Worlds 2020 as one of many event favourites. They exacted revenge on G2 Esports within the semi-final earlier than beating Chinese language crew Suning Gaming within the closing. In line with Esports Charts, Worlds 2020 achieved a mean concurrent viewership of 1,113,702.

Esports Insider says: Being one of the best crew on this planet within the greatest esport on this planet definitely has its perks. Kia clearly sees esports and gaming as an avenue by which to entry youthful individuals, as evidenced by its earlier LoL-related advertising and marketing campaigns with the LEC, Fnatic, and Rogue.

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