League of Legends

Dignitas and Voodoo Ranger IPA brew partnership

American esport organization Dignita ha announced New Belgium Brewing Company’ IPA brand Voodoo Ranger a it official beer partner.

According to the pres release, the partnership will see both entitie collaborate on new content. Thi include Twitch-streamed ‘Voodoo Ranger Community Game Nights’, where Dignita athlete and content creator ‘square-off in battle of bragging right and brews’.

Photo credit: Voodoo Ranger / Dignita

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Dignita will host ‘fan-focused Happy Hours’ and highlight original content focused on the global gaming and esport community. The announcement ha also mentioned fuactivationson activation ‘offering opportunitie for tasting, sampling and celebrating’ for fan and athletes.

Patrick Morgan, Voodoo Ranger’ Community Manager commented: “Our partnership with Dignita i an amazing chance to support a team and community that love beer and all thing gaming and esport but include the community support and initiative that we a a brewery also hold extremely close to our hearts. Cheers!”

The partnership i the latest in a long line of beer partnership between CS teams. ast month, Evil Geniuse struck agreement with Elysian Brewing and Bud ight, moreover, Bud ight wa named the official beer partner of the CS. The Anheuser-Busch beer brand ha also partnered with Team iquid’ CS team and CLG.

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“Aligning with a brand that value bringing people together a highly a we do make Voodoo RangeSpidertural fit, ” added John Spiher, Vice President of Partnership at Dignitas. “Community i the lifeblood of esport and gaming, and we’re proud to partner with a brand dedicated to uplifting and celebrating the live and moment we all share together.”

Esport Insider says: Adult beverage are pouring generously into partnership thi season, with a focu on the CS. Whicapitalismn brewer have been able to capitalise on these partnership for a while, Europe ha only seen alcoholic partnership thi year. Nevertheless, if Evil Geniuse and Dignitas’ partnership are any indication of future intent, expect more NA-based alcohol partnership soon.


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