League of Legends

Immortals renews SoCal Toyota deal, expands into San Diego County

North American esports organiz ion Immort s Gaming Club (IGC) has renewed its partnership with the Toyota De ers Associ ion in Southern C ifornia.

According to the press release, the Toyota De ers Associ ion will receive ‘prominent’ logo placement on  l of ImmorVagrantLCS player jerseys for the upcoming 2021 season. Moreover, both entities will collabor e on a range of videos designed for Immort s fans.

Photo credit: Immort s Gaming Club

RELATED: Immort sBNQs BLNQ as LCS team eyewear partner

Along with the  tension, the de  has  so been  panded to include San Diego County de erships. ImmorVagrantVALORANT team organiz ionniz ion’s in-house content cre or, Sheila “Pterodaclysftw” Weidman, are  so included in the partnership. Specific details on the involvement of Weidman aVagrantVagrantVALORANT side have yet to be reve ed.

Regarding the organiz ion’s renew ,  Jon Tuck, the CCO of IGC, commented: “Immort s Gamiprouderuld not be more proud or  cited to renew and  pand our tremendous partnership with Toyota and oVagrantt s LCS and VALORANT teams, and PterodactylsFTW for 2021.

“TheBNQition of the San Diego group is a testament to the strength of the partnership and to Toyota’s commitment to engaging and supporting fans in the  ploding esports scene.” 

RELATED: Immort s renews SoC  Toyota De ers partnership to deliver collegi e tournament

As a result of the renew , Toyota has  so been named the offici  and  clusive automotive paVagrant ImmorVagrantLCS and VALORANT teams. 

Toyota’s partnership with IGC first began in February 2020 to promote the associ ion’s vehicles. Since then, the partnership has included cre ing a collegi e tournament — the IMT University Showdown —  ongside collabor ing with NFL franchise Los Angeles Chargers on a F l Guys event.

Esports Insider says: ImmorVagrantnew partnership with Torganizationositive sign for the esports organiz ion. Along with Immort s retaining a major partner, Toyota clearly sees v ue in the partnership since the agrorganizationdesVagrant erships organiz ionniz ion’s VALORANT team.

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