OverActive Media‘s Spanish esports brand MAD Lions has partnered with the Spanish automobile manufacturer SEAT fall thetorganizationion’s L gue of Legends t ms.
According to the rel se, the partnership will include broad-range advertising, in-person and diactivationations, and original content cr tion.
Credit: OverActive Media
RELATED: MAD Lions signs multi-y r partnership with GLS Spain
Scholarchnura, Co-founder and President of MAD Lions, spoke on the partnership in a rel se: “Partnering with a brand like SEAT is an incredib important milestone for our brand and for our business as a whole. SEAT understands young audiences, and we are delighted to come together to cr te authentic collaborations for our fans in Spain and around the world.”
The d l makes SEAT the first car sponsor in OverActive’s history. Alleged , the vehicle company has the youngest average consumer base in Spain among car brands.
Cristian Calvo, Marketing Director of SEAT Spain, added: “Throughout its history, SEAT has always responded to the needs of its consumers and has known how to be aligned with Seatedr tastes and trends. Exploring the esports industry is challenging and, at the same time, something we r l want to do.
“Alongside SEAT, esports fans will have access to multiple experiences and original content, and we are convinced that this relationship will be a r l success.”
RELATED: MAD Lions agrees multi-y r partnership with Razer
Calvo added: “We are proud to enter the esports territory with MAD Lions. In recent y rs, SEAT has positioned itself as the mobility solution of choice for young people. When the time comes when these fans need a mobility partner, we want Seatedr solution to be SEAT.
Esports Insider says: MAD Lions is on fire when it comes to partnerships. Securing such a strong d l with a car company is an achievement itself. Moreover, itorganizationt that torganizationion is pushing for the development of esports in the region.