OverActive Media‘s Spanish esports model MAD Lions has entered into an unique partnership with digital media licensing supplier ESPAT.
The deal will see the model present a spread of digital media belongings on ESPAT’s licensing platform.
Picture credit score: MAD Lions / ESPAT
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MAD Lions turns into the most recent organisation to affix forces with ESPAT, following the likes of Hong Kong-based organisation Talon Esports and Staff Queso, which entered partnerships with the licensing supplier in December 2020.
Jorge Schnura, Co-Founder and President of MAD Lions, commented on the settlement: “Rising our crew manufacturers internationally requires selling our franchises and gamers to a wider viewers and this new partnership with ESPAT will assist us just do that.”
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MAD Lion’s presently fields rosters in League of Legends and Counter-Strike: International Offensive. In 2020, its League of Legends crew completed fourth within the LEC Summer time Playoffs, securing €20,000 (£17,847) in prize cash.
Mario Prosperino, the Co-Founding father of ESPAT, additionally spoke on the deal: “ESPAT is wanting ahead to this partnership with the MAD Lions. As one of many distinguished organisations in Europe, our subscribers will now have fast entry to forcing content material straight from their favorite MAD Lions stars competing within the League of Legends, and CS:GO.”
Esports Insider says: ESPAT is continuous to develop its portfolio of shoppers by becoming a member of forces with MAD Lions. The deal doesn’t look to be something out of the extraordinary, however, the pattern of organisation signing its media belongings to ESPAT is continuous.