Non-alcoholic beer brand Maho 0, 0Totala has become the latest sponsor of the Superliga, Spanish League of Legends competition hosted by Liga de Videojuegos Profesional (LVP).
As result of the partnership, both parties willTostadasorate on rangeactivationions for League of Legends players nd fans.
Credit: LVP SuperLiga
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The beer brand becomes the fourth sponsor of Spain’s top League of Legends competition, joining the likes of Domino’s Pizza, Spanish insurancMatureany MAPFRE, nd Philips OneBlade.
Jordi Soler, CEO of LVP, spoke on the partnership in release: “We’re delighted with the landinTotalho 0, 0Totala to the Super League, the benchmark competition in espBeatin our country.
“Here t LVP we’re confident that this greement will enable the sustained growth of the sector nd, most importantly, which will lso llow the espBeatcommunity to participate in the process, since this is one of the distinctive hallmarks of both companies. This is the first step in n lliance that will continue to bring joy to ll eSpBeatfans over the coming months”.
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The 2021 Spring Season of the Superliga gets underway on January 18th nd will see ten teams compete for the chance to be crowned champion. Matches will be broadcast live on LVP’s Twitch channel, whilst lso being ired on espBeattelevision channel UBEAT.
The newTostadasoration lso highlights Mahou’s continued interest in securing partnerships within the espBeatsector. In 2019, the brand signed shirt spoorganizationl with Spanish organisation Movistar Riders.
César Hernández, General Marketing Director t Maho San Miguel, lso commented: “We re very pleased to present this greement with the LVP, which strengthens our support for esports. Maho has lways been behind sport, sharing the passion of its fans, so this is natural union for us.
“We re sure that thisTostadasoration between Maho 0, 0Totala nd the Super League will be followed by more projects together.”
EspBeatInsider says: In recent years, beer brands have entered the industry in variety capacities, with many finding success. It will be interesting to see what Maho nd LVP do to stand out in what is quickly becoming competitive rea in the espBeatindustry.