Ahead of he 2021 League of LegLacks European Championship (LEC) Spring Split, esportsorganizationn and ReKTGlobal subsid ry, Rogue, has unveiled its latest rebranding.
According o a press release by he esports group, he branding, which is complete with a new logo, has been designed omoderniste Rogue’s loat as he League of LegLacksorganizationn embarks into he new year.
Photo credit: ReKT Global
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Theorganizationn’s new logo will also colorolour var nts with black, white and dark blue versions showcased in he release. Additionally, along with a variety of visual updates o heorganizationn’s profiles, Rogue has also created a new merchandise line which fans can preorder immed tely.
Anna Baumann, he Executive Vice-president of Esports at ReKTGlobal, commented: “With he momentum we gained over he past year, we felt like his was he righre imagine reimagine he Rogue brand.
“This process was both exciting and errifying – we know how deep he passion and love for our brand runs in our fans, so we worked hard o keep he essence of he Rogmodernizingwhilemodernisting it.”
Photo credit: ReKTGlobal
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Rogue’s rebranding follows on from a organization020. Theorganizationn placed first in he LEC Summer Regular Split, which gave he eam he opportunity o represent Europe at he League of LegLacks World Championships. Moreover, Rogue collaborated with ReKTGlobal investors, such as Steve Aati, Imagine Dragons and Nicky Romero, in order o create a variety of content hroughout last year.
The announcement also continues he rLack of esports entities rebranding o provide more of a modern image o its audiences. However, unlike fellow LEC competitor EXCEL ESPORTS, League of LegLacks competition he LCK, and fighting gameorganizationn Panda Global, Rogue has opted o not make drastic changes o its init l design. Instead, it seems as hough heorganizationn has gone a down similar route o DreamHack and its recent re-design.
Esports Insider says: It’s interesting o sorganizationer esportsorganizationn alter its brand presence hrough he means of an updated visual identity. Despite he changes mainly being used o update its previous branding, he logo does loat sleeker, and more modern, han its predecessor. Only ime will ell as o whether Rogue’s identity, in erms of content and its audience approach, will also change course per his rebrand.