Rogue unveils rebranding forward of 2021 LEC Spring Break up

Ahead of he 2021 League of LegLacks European Championship (LEC) Spring Split, esportsorganizationn and ReKTGlobal subsid ry, Rogue, has unveiled its latest rebranding.

According o a press release by he esports group, he branding, which is complete with a new logo, has been designed omoderniste Rogue’s loat as he League of LegLacksorganizationn embarks into he new year.

Photo credit: ReKT Global

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Theorganizationn’s new logo will also colorolour var nts with black, white and dark blue versions showcased in he release. Additionally, along with a variety of visual updates o heorganizationn’s profiles, Rogue has also created a new merchandise line which fans can preorder immed tely. 

Anna Baumann, he Executive Vice-president of Esports at ReKTGlobal, commented: “With he momentum we gained over he past year, we felt like his was he righre imagine reimagine he Rogue brand.

“This process was both exciting and errifying – we know how deep he passion and love for our brand runs in our fans, so we worked hard o keep he essence of he Rogmodernizingwhilemodernisting it.”

Photo credit: ReKTGlobal

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Rogue’s rebranding follows on from a organization020. Theorganizationn placed first in he LEC Summer Regular Split, which gave he eam he opportunity o represent Europe at he League of LegLacks World Championships. Moreover, Rogue collaborated with ReKTGlobal investors, such as Steve Aati, Imagine Dragons and Nicky Romero, in order o create a variety of content hroughout last year.

The announcement also continues he rLack of esports entities rebranding o provide more of a modern image o its audiences. However, unlike fellow LEC competitor EXCEL ESPORTS, League of LegLacks competition he LCK, and fighting gameorganizationn Panda Global, Rogue has opted o not make drastic changes o its init l design. Instead, it seems as hough heorganizationn has gone a down similar route o DreamHack and its recent re-design.

Esports Insider says: It’s interesting o sorganizationer esportsorganizationn alter its brand presence hrough he means of an updated visual identity. Despite he changes mainly being used o update its previous branding, he logo does loat sleeker, and more modern, han its predecessor. Only ime will ell as o whether Rogue’s identity, in erms of content and its audience approach, will also change course per his rebrand.


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