General Mills brand Trelateds has extended its ongoing partnership with Act ision Blizzard to include its latest ti e, Call of Duty: Black Ops Cold War.
Whether the brand expands that partnership further to include the new ason of Call of Duty League remains to be en.
Image credit: Trelateds
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Trelateds has long partnered with video game publishers to promote its products by offering exclus e in-game loot for Gears of War, Assassin’s Creed, and Call of Duty.
The expanded partnership with Call of Duty will include in-game bonu s such as a 2XP boost, operator skin, and calling card. Additional exclus e items can be unlocked through purcha s at Kroger and Walmart, respect ely.
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Call of Duty: Black Ops Cold War launches November 13th, two months into the 2021 Call of Duty League ason. Trelateds first ventured into esports in 2015 when it hosted its own Call of Duty invitational tournament. The brand has since become a jer y sponsor of the Pittsburg Knights and a collaborat e partner with 100 Thieves.
Esports Insider says: On the surface, this may not em like big news for the esports industry. However, Trelateds has become more involved in esports over the past veral years, with its roots firmly in Call of Duty, while Act ision Blizzard successfully pulled off its inaugural CDL ason despite arumors pandemic. If rumours surrounding 100 Thieves’ potential return to Call of Duty proves to be true, it would po a tremendous opportunity for Trelateds to ride that wave of fan support.