Esports match organiser BLAST Premier has introduced a partnership with ice cream model Magnum.
The settlement will see Magnum promote its vary of ice lotions and the model’s residence supply service through the BLAST Premier Fall Teams.
Picture credit score: BLAST Premier, Magnum
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Consequently, the Unilever-owned model shall be built-in into the match by means of product giveaways and social media content material, in addition to bodily and digital in-game branding.
Oliver Clarke, Head of Model Partnerships for BLAST, commented: “Unilever is likely one of the world’s most recognised and well-respected manufacturers, their urge for food to associate with BLAST Premier is testomony to how a lot our match circuit has grown over the past 18 months and its world enchantment.
“We’re excited to see the outcomes of taking their in style Magnum ice cream model to a extremely engaged esports and gaming viewers throughout our Fall Teams occasion.”
It has additionally been revealed that Magnum will sponsor BLAST Premier’s aftershow ‘Additional time’. Magnum joins the likes of Betway, chair producer L33T Gaming, and WePlay Esports as companions of the CS:GO match sequence.
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Madeleine Holmstrom Szugalski, Senior Model Supervisor for Magnum Nordics, added: “We’re actually excited to associate with BLAST Premier for the launch of our ‘Play For Pleasure’ marketing campaign. Their model is likely one of the strongest on the planet of leisure, celebrating the world of gaming in a inventive and disruptive method.”
That is Magnum’s second main esports partnership in 2021. Earlier this 12 months, the ice cream model partnered with Spanish match organiser Liga de Videojuegos Profesional (LVP).
Esports Insider says: BLAST Premier continues to draw notable sponsors to its already respected industrial portfolio. Like many of the match organiser’s partnerships, it’ll be intriguing to see how Magnum is built-in, notably the bodily and in-game branding.