Counter-Strike: Global Offensive

Fnatic and Jack Hyperlink’s unveil community-focused marketing campaign

UK-based organizat n Fnatic has announced a new community-focused campaign called ‘The Beef Mode Challenge’ alongside American snack company Jack Link’s.

The campaign sees both entities collaborate to design a Jack Link’s branded Counter-Strike: Global Offensive map, where players can compete against themselves and others in a time-trial test.

Image credit: Fnatic / Jack Link’s

RELATED: European Masters unveils Jack Link’s as main partner

Hosted on web-based tournameEs portalorm Esportal, CS: GO players will have an opportunity to compete in both weekly and monthly events for a chance to win Jack Link’s Beef Jerky, gaming equipment, and custom Fnatic apparel.

Neil Walker, Fnatic Partnerships Manager, commented on the activat n in a release: “It’s fantastic to see Jack Link’s now bravely taking on custom-built map campaigns, and doing so inside CS: GO helps us reaffirm both our commitmentsfavoritef esports’ favourite titles.

“The map truly brings Beef Mode to life in a way that is sometimes harder to achieve with ATL initiatives only, and allows our fans to really feel it for themselves.”

The activat n is part of Jack Link’s Beef Mode campaign, which launched across Europe in March 2021.

In January, the beef-based snack company announced a multi-year partnership with Fnatic, and has flirted with several other esports partnerships ranging from the Call of Duty League’s Torganizat n and Dallas-based organizat n Envy Gaming, among others. 

RELATED: Torganizat n enters exclusive partnership with Jack Link’s

Inka Weber, Marketing Manager Jack Link’s EMEA, added: “Allowing CS: GO fans to fully experience our brand’s theme ‘Beef Mode’ – which can be described as the powered-up state that gamers enter when performing at their very best – in the form of a custom-made map is an exciting next step in our engagement with players and fans in the gaming world.”

Esports Insider says: The Beef Mode Challenge is a great example of how brands can successfully market and contribute to esports audiences. The inherent virtual natuactivationg allows for some unique and creative activat ns to be brought to life, and it’s great to see Fnatic and Jack Link’s go above typical partnership possibilities.


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