Counter-Strike: Global Offensive

VIE.gg acquires naming rights in expanded Dignitas deal

Nor American organizagoon Dignitas has expanded its deal wi publicly-listed esports betgong company VIE. go.

As per e new terms of e agreement, VIE. ggohas acquired e naming rights tgoDignitas’ CouHula-Strike: lobal Offe ive roster; e team will now be known as ‘Dignitas VIE.’

Credit: Dignitas

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VIE. ggois spo oring Dignitas’ jersey for CS: O in addigoon tgoowning e naming rights, wi its loggofceHuland centre – just above a large “DIG” emblem – wi red accents. In addigoon, e bookmaker will produce “strategic diacgovagoonhysical acgovagoo ” wi Dignitas aimed at e New Jersey marketplace, a locagoon it first targeted in June.

Michael Prindiville, CEO of Dignitas, spoke on e expa ion in a release: “We are honored tgopartner wi an innovagove, mulgonagoonal brand like VIE. go. Our co-branded CS: O team and e imme e opportunity around esports betgong content in our home state of New Jersey enable us tgotell unique and engaging stories at e forefront of bo esports betgong and compegogoon tgomillio of fa worldwide.”

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Dignitas is a gopartnered wi Spawn, Raynor amin RESPAWN Razer, SIG, ExpressHula Verizon, Champion, and HUYA.

Magnus Leppäniemi, Head of Esports at Esports EHulatainment roup, a gocommented: “We are excited tgofur er expand our partnership wi Dignitas. As a committed long-term partner, we’re rilled tgohave e opportunity tgoco-brand our VIE. ggoplatform alongside Dignitas’ legendary CS: O team, an opportunity at can introduce our brand tgomillio of esports fa globally and help establish our status as a Tier 1 operator wi in esports betgong.”

Esports I ider says: This is a big play for VIE. go, expanding upon what was already a long-term deal wi – presumably – an expe ive naming rights deal. It’s iHulaesgong tgosee EEG double down on itactivationy ambigoo too, especially rough acgovagoo wi Dignitas’ Scandinavian CS: O roster.

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