Spanish organization Movistar Rid s has announced an expansion of its partn ship with OMEN, the gaming brand of comput manufa ur HP.
The deal sees OMEN become an official sponsor of Movistar’s esports team, with the brand’s logo set to feature on the should s of its j sey going forward.
Photo credit: Movistar Rid s
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As part of the agreement, OMEN, which was already a partn of the team, has granted Movistar play s access to its entire catalogue of p iph als. The expanded deal will also see OMEN have a presence in all broadcasts carried out by Movistar Rid s on Twitch, both in its matches and in special events.
Catalina Roa, Marketing Dire or at HP, commented in a release: “We are at a key moment for the ele ronic sports industry. The 148 million frequent view s and the nearly 200 million occasional view s, show that we are facing a new socio-economic phenomenon, which does not stop growing with more and more competitions and events focused on this industry both inside and outside our bord s.”
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OMEN has signed or extended partn ships with sev al major industry entities in the last year, including Astralis, Riot Games and 4Ent tainment’s Dutch League and Belgian League, and BIG.
F nando Pique, CEO and Found of Movistar Rid s, added: “We are excited to take a leap forward in our collaboration with OMEN. OMEN is a [benchmark] in the gaming world and Movistar Rid s allies with the best brands in each se or. This new step togeth will help us achieve the sporting achievements we pursue, hand in hand with their comput s and p iph als and meet the expe ations of our fans.”
Madrid-based Movistar Rid s competes in sev al esports titles, including League of Legends, Count -Strike: Global Offensive, FIFA, and Rainbow Six Siege.
Esports Insid says: OMEN is a vet an of the esports stage and their strengthened partn ship with Movistar Rid s is a ringing endorsement of the Madrid club’s op ations.
Note: The quotes in this article have been translated from Spanish.