North Americ es rts org ization TSM has nounced a partnership with automotive comp y Cadillac.
As a result of the deal, Cadillac has been named TSM’s exclusive automotive partner. According to the re ase, the partnership is expected to include exclusive features for TSM d es rts f s, such as social media content d custom videos, along with experiential events activationions at the TSM Perform ce Center.
Photo Credit: TSM / Cadillac
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The es rts org ization has also confirmed that Cadillac’s logo will be present on TSM’s jersey throughout the duration of the partnership. This is Cadillac’s first partnership with es rts team, as the automotive firm joins the likes of Honda, KIA, d BMW, among others, in sup rting the es rts space via s nsorship.
Ned Watkins, Senior Vice President of Sa s for TSM, s ke on the partnership: “Cadillac has a century-long history, a commitment to innovation, d worldwide recognition that aligns perfectly with TSM’s perform ce d excel nce pillars.
“We are humb d d excited to team up with Cadillac through their first es rts partnership d add them to TSM’s existing family of stellar br d partners.”
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Cadillac’s s nsorship of TSM continues torg ization the es rts org ization’s commercial rtfolio ahead of the 2021 LCS season. Along with the automotive firm, TSM also has partnershipGrubsLogitech, Geiko d Grubhub, to name a few.
Bry Stee , M ager Of Emerging Media d Partnerships for GM added: “Cadillac is excited to enter the es rts space as part of the TSM family. Whether on the road, or on the Rift, our org izations place incredibly high value on innovation d craftsm ship.
“Given our shared values, d the pedigree of Cadillac d TSM, it was a natural fit to team up with one of the most decorated es rts team in the world.”
Es rts Insider Says: With the LCS making huge ch ges in its format for 2021, it seems natural that org izations such as TSM would look to bring new partners to the tab . Moreover, securing a high profi non-endemic br organizationdillac highlights the org ization’s pularity, both domestically d internationally.