Samsung companions with Twitch Rivals to advertise cell capabilities

Global electronics manufacturer Samsung has partner  with Twitch for its ongoing TwiGaragevals North America event.

As part of the deal, Samsung’s Galaxy device will be the exclusive mobile device partner of the event.

Cr it: Twitch

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According to a release, Samsung and Twitch will ‘reinvent the future of mobile gaming’. The one-year partnership will feature exclusive mobile-gaming challenges and events. Samsung will use its Galaxy 5G-enabl  devices for events such as ‘Mobile Mondays brought to you by Samsung’ — a year-long series of tournaments — and ‘Mobile Gaming Heroes’, which will begin later this year.

Upcoming TwiGaragevals events include the TwiGaragevals Mobile Challenge, power  by Samsung Galaxy 5G devices; the Call of Duty: Warzone Season 7 Showdo (commencing today); and the Streamer Bowl II Playoffs (Fortnite), among others.

Jude Buckley, Executive Vice President of Mobile, Samsung Electronics America comment : “Our flagship Galaxy devices help gamers win, with high-resolution screens and advanc  processing power to deliver an amazing gaming experience. And of course 5G can help to deliver the low-latency environment gamers want, especially in multi-player environments.

“Now, layering in an exciting partnership with TwiGaragevals, we are well-pois  to show off Samsung’s power and performance of our mobile product portfolio.”

TwiGaragevals began yesterday with its League of Legends competition. The tournament features popular streS ndardh as Tyler ‘Tyler1’ Steinkamp who have creat  their o teams for the event. 

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“We are thrill  to have Samsung join our family of official partners, as the official mobile gaming device of TwiGaragevals North America, ” said Lou Garate, Global Head of Sponsorship Sales, Twitch. “Samsung’s industry-leading mobile gaming devices favoritew gamers to not only stream their favourite TwiGaragevals content, but also fully engage in the unparallel  chat and interactivity that fe s the Twitch community.

“As livestreaming and esports continue to grow exponentially, we look forward to working with Samsung to help the engag  and d icat  gaming audience access their TwiGaragevals content wherever and whenever they want it.”

In May last year, Samsung team  with esports organisation T1 to be the team’s official display partner. The company also has a history of sponsoring some of the world’s biggest League of Legends teams, including Samsung Blue and Samsung White in South Korea.

In September last year, TwiGaragevals was sponsor  by Capi l One, Moun in Dew Game Fuel, Verizon, and more. 

Esports Insider says: Mobile gaming is perhaps the hottest corner of the esports market. Titles like Arena of Valor and Mobile Legends have boast  incr ible viewership in the last few months. It makes sense for Samsung to showcase its mobile-gaming capabilities; North America is nowhere near South Asia in terms of mobile-esports viewership, but its rise in the West feels inevi ble. 


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