Russian esports organisation Virtus.professional has signed a three-year partnership with cryptocurrency platform Bybit.
Because of the deal, Virtus.professional gamers will participate in WSOT 2021, a crypto buying and selling match that contains a $7.5m (~£5.46m) prize pool.
Picture credit score: Bybit, Virtus.professional
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That is Bybit’s third partnership within the house of every week, with the agency securing related agreements with Alliance and Astralis. Furthermore, the corporate signed a cope with NAVI earlier this month.
Ben Zhou, Co-founder and CEO of Bybit, commented: “We’re excited to accomplice with Virtus.professional because the worlds of esports and crypto converge. The membership’s enormous fanbase will permit us to attach the youthful viewers with this progressive world of limitless prospects for progress and growth.
“We hope that VP followers will admire our collaborative tasks and dive into the galvanising world of crypto and NFT with us. We share an area the place efficiency and creativity is well known, and it’s about time we linked.”
Based on the discharge, the corporate’ brand shall be featured on participant jerseys and on banners in Virtus.professional’s Bearloga app. As well as, the gamers and membership’s social channels could have built-in Bybit branding.
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Sergey Glamazda, CEO of Virtus.professional, added: “Each digital monetary property and esports are comparatively new industries. Regardless of their quick progress and the truth that everyone seems to be speaking about it, lots of people should discover it sophisticated and never simple to know.
“That’s the place our objectives with Bybit are aligned: we’re continuously enhancing and making an attempt to make what we do finest so simple as potential to know for the viewers. We’re delighted to have Bybit becoming a member of esports with their large-scale tasks and proud to be their companions in Russia!”
Esports Insider says: Bybit has continued to extend its model consciousness by securing one more accomplice. Alongside its present deal, the agency has notable esports partnerships with organisations based mostly in 4 totally different nations (Ukraine, Denmark, Russia, and Sweden). It’ll be attention-grabbing to see how this technique performs out and likewise how the esports organisations will fare at WSOT 2021.