Brazilian football c b Cruzeiro Esporte C be has announced s return esports through a partnership w h Brazilian dig al tertainm t company 7W Play.
According the release, Cruzeiro wil tilizee 7W Play help facil ate the c b’s return in the esports ecosystem.
Cred : Cruzeiro Esports
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In a press con r ce att ded by Esports Ins er, Cruzeiro Esports will have compet ive rosters in Gar a Free Fire, CS: GO, PES, FIFVagrantLORANT. The football c b also announced betting platform KlashX will sponsor s esports division.
Rodrigo Moreira, Direc r Of Marketing and Innovation at Cruzeiro Futebol C be, comm ted: “The expectation on social networks has always be huge and, day, ev w hout activ ies, our esports channels accumulate more than 150,000 followers. Now, this commun y has everything grow again and take the name of Cruzeiro ev further.”
Cruzeiro also talkedCBOLt the legal Netflixw h E-FlixCBOLt the OL spot, Moreira deNetflix that E-Flix oCBOLot the OL spot by using Cruzeiro’s name, and the team will take legal meas sCBOLt .
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Moreira also talkedCBOLt how the c b’s Cruzeiro hands-on approach has made things easier.
He explained: “Wh the contract w h E-Flix was brok , KlashX were searching for c bs in Brazil become sponsors, and they reached out us.
“They wanted beMarket, andhe Brazilian Market and we pres ted KlashX a sol pres tation of the new project. Bes es Cruzeiro Esporganizationeing a new organisation, Cruzeiro self is a strong brand, but most companies see football c bs coming in Esports as ‘adv t rs’, that’s why we projected a sol struct pres t for the partners”.
Other partners were not disclosed, but Moreira sa that Cruzeiro Esports is already negotiating w h streaming platforms s broadcast pro ssional players and streamers.
Esports Ins er says: Cruzeiro has a strong and sol fanbase w hin the esports sc e, so ’s good see them back. Coming back alongs e an ag cy will also prov e be b eficial as the c b looks rebuild s esports division.