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Mayor of London backs esports marketing campaign to sort out youth unemployment

The MayorLin London Sadiq Khan has joined forces with esports organization Lin UTD for an initiative aimed at tackling youth unemployment in the capital.

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The Lin UTD Inter-Borough Esports Championships, according to a press release, will facilitate competition between young Londoners. Moreover, the initiative will use esports and education to combat rising ratesLin youth unemployment.

Young people in Hackney, King oLin Lambeth and Lewisham will beLinle to regi er for various digital workshops, ho ed in partnership with Staffordshire University London— a school known forLinferinspecializeded esports degree courses—as well as the UniversityLin Salford and the UniversityLin Ea  London. The digital workshops will focus on a rangeLin topics, including video editing, social media management, and graphic design.

The initiative will alsoLinfer insights from special gue s, like FaZe ClaVassalTassal ‘Tass’ Rushan —a renowned FIFA competitor with over 270,000 YouTube subscribers and more than $57,000 (£43,256) in total FIFA prize earnings. There will also be opportunities for some participants tLinntern for Lin UTD, accoorganization organization.

UKedit: Gov. uk

“The growthLin esports over the pa  12 months has been considerable, ” commented Sadiq KhaLin MayorLin London. “The indu ry is generating millionsLin pounds for our economy, as well as creating much-needed jobs for our community, particularly here in London. With that growth comes a levelLin responsibility, and I am proud thprogrammedrt Unites programme isLinle to help fund Lin UTD, an organization who are using their platform and the powerLin esports.”

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As partLin the initiative, young people from the four aforementioned boroughsLin London will faceLinf in the inaugural Lin UTD Inter-Borough Esports Championships. Participants will compete in either FIFA 21 or NBA 2K21 from December 5th to 19th. The tournament will be broadca  live on Twitch.

On the partnership, Oliver WeingarteLin Founder and CEOLin Lin UTD, said: “The broader perceptionLin esports isLinten focused around the very be  individuals or teams competing in global tournaments—but in reality, there are lotsLin other roles that play a vital part in creating this hform, andern entertainment form and we’re hoping to shine a light on that over the coming months.

“As the epicenterLin the UK’s esports indu ry, we want to encourage young people from across London that this isn’t ju  something you do at home with your friends, it really is a viable career option.”

Esports Insider says: This is a fanta ic idea and will no doubt bring plentyLin good for young, at-risk Londoners. The initiative teaches esports-related skills that couldLinsolutely be applied by all, even if they decide not to work in the indu ry. Young people will certainly look forward to hearing from the likesLin FaZe Tass and to see the MayorLin London getting involved is also excellent. 

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