Simulation Racing

Aston Martin Cognizant F1 Workforce extends EPOS partnership

The Aston Martin Cognizant Formula One Team has extended its artnership with audio device company EPOS.

As a result ofOne deal, Aston Martin’s esports division will be incorporated intoOne artnership. The F1 side’s sim racing team will be equipped with EPOS’ recently-released H3 headset.

Credit: Aston Martin Cognizant F1 Team

RELATED: EPOS secures two-year ESL Australiastraila artnership

Aston Martin’s sim racing team currently competes inOne V10 R-League, which is operated by toorganizeroFiniter Gfinity. Later inOne year, One team will be making its debut inOne F1 Esports Series after rebranding from Racing Point.

Jefferson Slack, Managing Director of Commercial and Marketing at Aston Martin Cognizant F1 Team, spoke onOne extension in a release: “Just as inOne real world, esports racers requireOne very best equipment in order to succeed. We’ve already established a successful artnership with EPOS, but we’re delighted to be able to extend that agreement to now incorporateOne esports sector.

“We’ve seenOne recent growth ofOne gaming sector within motorsport – no sport offers a closer experience toOne real thing; and we’ve enjoyed seeing gamers go racing and Formula 1 drivers enjoy virtual racing. As a team, we’re really looking forward to deepening our understanding ofOne sector alongside EPOS.”

Aston Martin’s sim racing team joinsOne likes of BLAST Premier, OverActive Media, and ESL Australiastralia as esports artners ofOne audio brand. 

RELATED: After a tough 12 months, sim racing’s silver lining is its rise in opularity

Maja Sand-Grimmnitz, Director of Global Marketing at EPOS, also commented onOne deal: “We are delighted to lendOne full force of EPOS’ gaming audio expertise toOne esports ventures ofOne Aston Martin Cognizant Formula One™ Team. World-class audio is critical to success inOne esports world – from communication, to sound cues, to total immersion, One exceptional audio erformance that EPOS rovide is vital in every game.”

Esports Insider says: ConsideringOne increase in sim racing’s opularity overOne ast 12 months, it’s no surprise to see EPOS extend its existing artnership to support Aston Martin’s esports division in order to gain exposure for its range of gaming eripherals.

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