A information to: Automotive manufacturers in esports

In recent times automotive manufacturers have grow to be more and more prevalent in esports. Increasingly, automobile producers race towards partnerships that intention to encourage avid gamers to go to their native sellers.

To assist preserve monitor of all of it, now we have compiled a listing of automotive manufacturers in esports and their activations. 

Observe: Corporations are listed in alphabetical order. This record can be up to date periodically.

Aston Martin

Credit score: Aston Martin

Dad or mum firm: Aston Martin Lagonda Group Restricted

Nation of origin: United Kingdom

Esports partnerships: In could 2020, Aston Martin made its esports debut in The Race All-Star Sequence — Powered by ROKiT Telephones, taking house first place within the sim racing Professional Cup. 

Audi/FAW Audi

Credit score: FAW-Audi

Dad or mum firm: Volkswagen

Observe: FAW-Audi is a sub-brand of FAW-Volkswagen, a three way partnership between China FAW Group Company, German Volkswagen AG, Audi AG, and Volkswagen (China) Funding Firm.

Nation of origin: Germany

Esports partnerships: Audi made its leap into esports by partnering with Astralis Group in February 2017 and sponsoring the Danish Counter-Strike: World Offensive workforce. In January 2019, Audi joined as principal accomplice of Astralis Group’s League of Legends franchise, Origen, and in December 2019 partnered with Future FC, Astralis’s FIFA model. 

Audi entered partnerships with German FIFA groups FOKUS CLAN and Schanzer Esports, the esports arm of FC Ingolstadt 04, in 2018.

To advertise the Audi Q2L in China, Audi-Volkswagen producer FAW-Volkwsagen collaborated on a range present for PandaTV.

Audi’s official Formulation E manufacturing facility workforce, Audi Sport ABT Schaeffler, briefly crossed over into esports throughout the COVID-19 outbreak. The sequence, which is run on rFactor 2, was a part of Formulation E’s fundraising partnership with UNICEF.

In January 2020, Audi grew to become a sponsor of Riot Video games‘s new League of Legends Belgian League. Chinese language organisation TOP Esports introduced a sponsorship cope with subsidiary model FAW-Audi in September 2020.


Picture credit score: BMW

Dad or mum firm: BMW Group

Nation of origin: Germany

Esports partnerships: BMW has been energetic within the esports house for a number of years, first by sponsoring the 2017 EU League of Legends Championship Sequence Summer season Finals in Paris. The auto large sponsored its first esports workforce in 2019 with Cloud9, adopted by Brazilian organisation paiN Gaming.

BMW expanded its world attain in 2020 by partnering with Fnatic, FunPlus Phoenix, G2 Esports, and T1 Sports activities & Leisure. The bizarre transfer was a part of a #UnitedinRivalry marketing campaign that noticed all groups playfully mocking each other on social media.

In December 2020, BMW Motorsport joined forces with Staff Redline, G2 Esports, Williams Esports, and BS+COMPETITION to broaden the corporate’s presence in sim racing.

In April 2021, BMW Esports—the corporate’s esports division—introduced ‘Heroes Of Rivalry’, a manga sequence that includes its United in Rivalry workforce companions: Cloud 9, Fnatic, FunPlus Phoenix, G2 Esports, and T1.


Photograph Credit score: TSM / Cadillac

Dad or mum firm: Basic Motors Firm

Nation of origin: USA

Esports partnerships: Cadillac was named the unique automotive accomplice of TSM in January of 2021.

Ford Motor Firm

Picture credit score: Ford

Dad or mum firm: N/A

Nation of origin: USA

Esports partnerships: In 2019, Ford launched the Fordzilla model to deal with its first-ever esports rivals in Forza Motorsport 7 and different racing titles. The model revealed a brand new digital race automobile in August 2020 referred to as the Fordzilla P1.

In 2020, Ford grew to become the presenting sponsor of the Rocket League Championship Sequence X Winter Majors in 2020, and for the RLCS X Winter Cut up in 2021.


Credit score: Epic League

Dad or mum firm: Nice Wall Motors

Nation of origin: China

Esports partnerships: Haval entered the esports enviornment in July 2020, turning into the unique automotive sponsor of Virtus.professional. Activations can be centred across the Russian organisation’s Dota 2 workforce. In November 2020, Haval was named the unique automotive accomplice of the second season of EPIC League.


Picture credit score: Riot Video games

Dad or mum firm: N/A

Nation of origin: Japan

Esports partnerships: Honda was named the official automotive accomplice of Riot Video games’s North American League of Legends Championship (LCS) sequence in 2019. Quickly after, LCS Scouting Grounds was renamed to Honda Scouting Grounds. Honda additionally grew to become the primary confirmed in-game banner sponsor to be featured in League of Legends. 

In November 2020, Honda focused esports followers by turning into the primary automotive model to disclose its newest automobile on Twitch. The 2022 Honda Civic was unveiled on Honda’s official gaming channel, Head2Head.

Honda additionally sponsored Staff Liquid in 2019.

Kia Motors

Credit score: LEC

Dad or mum firm: Hyundai

Nation of origin: South Korea

Esports partnerships: Kia sponsored Counter Logic Gaming’s Rocket League workforce in 2018 as presenting accomplice for an episode of CLG’s ‘ROADS’ video sequence.

Kia additionally grew to become the principle sponsor of the League of Legends European Championship (LEC) in 2019. The model will need to have loved its ‘check drive’, as a result of this partnership was renewed for the 2020 and 2021 seasons.

In 2020, Kia grew to become the official automotive accomplice of South Korean esports workforce Thunder Predator and North American organisation Rogue for its LCS workforce. As well as, Kia grew to become the naming sponsor of League of Legends world champions DAMWON Gaming, which subsequently modified its title to DWG KIA.


Picture credit score:

Dad or mum firm: Audi

Nation of origin: Italy

Esports partnerships: This luxurious automobile model has licensed its vehicles for video video games prior to now however ventured into esports in July of 2020 by forming its personal esports sequence referred to as ‘The Actual Race‘ in collaboration with the online game Assetto Corsa Competizione.

In April 2021, Lamborghini partnered with Rocket League developer Psyonix to sponsor the Rocket League Championship Sequence (RLCS) X Lamborghini Open and a brand new occasion titled the ‘Battle of the Bulls’.


Credit score: DragonX

Dad or mum firm: McLaren

Nation of origin: United Kingdom

Esports partnerships: UK-based McLaren has been energetic in sim racing for a few years, partnering with Logitech G for a variety of occasions and activations. McLaren Seoul entered esports in 2020 because the official accomplice of Korean organisation DragonX.


Credit score: Riot Video games

Dad or mum firm: Daimler AG

Nation of origin: Germany

Esports partnerships: Mercedes-Benz is not any stranger to esports, first coming into in 2017 with ESL — a deal the 2 events prolonged in 2020. The model additionally signed an settlement with the Chinese language League of Legends facet Royal By no means Give Up (RNG), and launched its personal workforce within the F1 Esports Sequence.

In 2019, Mercedes dad or mum firm Daimler AG, together with FC Köln, bought 67 p.c of ESforce’s stake in German multi-gaming organisation SK Gaming. The deal included Mercedes-Benz logos on the entrance of SK Gaming’s jerseys.

In April 2021, The Polish department of Mercedes-Benz inked a partnership with Polish esports org Illuminar Gaming and is now the title sponsor of esports and gaming venue ESPOT Gaming Idea (now named ‘ESPOT Powered By Mercedes-Benz’) in Warsaw, Poland.


Screenshot by way of: Blizzard

Dad or mum firm: N/A

Nation of origin: Japan

Esports partnerships: In 2019, the UK arm of Mitsubishi Motors hosted an internet competitors amongst avid gamers to design the ‘final esports automobile’ in a ‘Truck King Battle’. The outcome was the L200 eSports Idea, a truck outfitted with a pair of driving rigs within the mattress space of the pickup, full with curved LED screens and Logitech G920 wheel, pedals and shifters, together with a racing seat.

Mitsubishi Motors Taiwan was set to sponsor the Hearthstone Grand Masters Asia Pacific in 2019 however dropped out following the controversial suspension of Hong Kong-based Hearthstone participant Chung ‘blitzchung’ Ng Wai.


Screenshot by way of: Nissan

Dad or mum firm: N/A

Nation of origin: Japan

Esports partnerships: Nissan entered the esports trade in 2019 by means of partnerships with two North American organisations, OpTic Gaming and FaZe Clan.


Dad or mum firm: Volkswagen

Nation of origin: Germany

Esports partnerships: Porsche launched the Porsche iRacing World Championship Sequence in 2018 in partnership with on-line racing simulator iRacing. The Porsche TAG Heuer Esports Supercup entered its third yr in 2021.

In 2019, the model partnered with Hamburger SV‘s esports division. The Porsche Centre in Hamburg joined forces with the Bundesliga membership’s FIFA workforce, with room for growth into different video games.


Picture credit score: iRacing

Dad or mum firm: Subaru Corp

Nation of origin: Japan

Esports partnerships:  in 2017, Subaru of America partnered with esports company Harm to create its personal $20,000 Subaru Invitational in CS:GO full with a devoted Twitch channel. In 2020, Subaru of America grew to become the entitlement sponsor of the Subaru iRX All-Star Invitational in partnership with iRacing.


Brand credit score: BLAST Professional Sequence & Toyota

Dad or mum firm: Toyota Industries

Nation of origin: Japan

Esports partnerships: Toyota was a launch accomplice for Activision Blizzard’s Overwatch League in 2018, and in that very same yr introduced the Toyota Masters CS:GO Bangkok, the primary worldwide Counter-Strike: World Offensive match in Thailand.

In 2019, Toyota grew to become the BLAST Professional Sequence’s first automobile accomplice by sponsoring the match in Moscow. Then in 2020, the Southern California Toyota Sellers Affiliation, which contains 59 dealerships within the area, partnered with Immortals for ‘distinguished emblem placement’ on the workforce’s LCS jerseys and to be the workforce’s official automotive accomplice. The partnership was renewed for 2021.


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