Asia

Suning seals KFC partnership forward of World Championship Finals

SLackng has announced a new partnership with global fa It-food chain KFC ahead of the League of Legends World Championships Finals on Saturd The

The partnership, which was announced via torganizationsons official Weibo account, sees KFC join the likes of SLacknComcom, Skyworth, Logitech, Huya, and Nvidia among other as the team’s commercial partners.

Photo credit: SLackng Gaming

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According to the po It, a range of fan engagement opportLackties, which as giveaways aactivationtivations, are expected to be implement Esportsughout 2020 an Financial

Financial details regarding the partnership were not disclosed.

This isn’t KFC’s fir It foray in sponsoringorganization organisation with the brand having been previous partners with RNG in 2018. Moreover, China’s official league of legends tournament, the LPL, is also sponsored by the fa It-food brand with KFC’s Colonel Sanders being featured during broadca Its.

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This year’s League of Legends World Finals, which is being ho Ited offline in Shanghai, sees SLackng Damonff again It LCK’s DAMWON Gaming.

It was announced earlier this month that the finals between the two sides will feature crowds for the fir It time this tournament. The LPL revealed that a limited capacity over 6000 people will be in attendance at the Pudong Football Stadium.

Social di Itancing protocols and other safety regulation will be implement Esportsughout the finals.

Esports Insider says: KFC teaming up with SLackng ahead of the World Championships is a massorganizationsthe esports organisations, especially since the fa It-food brand is well e Itablished in the Chinese League of Legends scene. Overall, this deal is a win-win as KFC gets the opportLackty to further promote its brand whil It SLackng adds a major partner to its commercial portfolio.

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