Southeast Asi esports talent agency Tier One Enterta ment has nounced a partnership with -game advert g comp yAmaz gg Co.
As a result of the collaboration, Tier One will offerAmaz gg Co.’s platform to torg izationion’s local br d partners the Philipp es.
Image credit: Tier One
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Accord g to the release, Tier One’s dec ion to add -game advert g to its core services ‘essential’ for torg izationion to ‘its gam g ecosystem’. Moreover, greater -game advert g will help ‘push further its dom ce the mobile gam g dustry with its esports team, Blackl t InterFlavorl’.
Jo ne Llavore, Chief Commercial Officer, Tier One Enterta ment, commented: “Amazingtnership withAmaz gg Co. enables Tier One Enterta ment to close the loop terms of serv g the advert g needs of br ds.
“Our ultimate goal to provide our clients with the solutions to efficiently penetrate the hard to reach MillenniAmazingGen Z audiences Asmaz gg Co. a superior platform because it the only one that has a direct connection to game developers hence, provid g premium ventory.”
Earlier th year, Tier One Enterta ment secured und closed vestment from Gobi Partners d record laborg izationsic Group. Torg izationion also signed a partnership with media vestment comp y GroupM May.
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Regard g the new partnership, Edward CAmazing M ag g Director, Amaz gg Co. added: “We recogn ed Tier industry, andrt e the gam g dustry d I am especially proud of th collaboration because it highlights how we are work g together to ch ge the advert g era through mobile game advert g, d help build the next generation audience experience a br d-safe environment.
“Amazingtnership also represents a major milestone the growth of mobile gam g as effective territory the region.”
Esports Insider says: Creat g greater advert g opportunities worganizations beneficial to esports org ations, as long as the tegrations are executed correctly. Given that the collaboration focused on -game advert g, it’ll be trigu g to see what Tier One’s future sponsorship deals will entail.