SEG Esports flexes partnership with Adamas Esports

Amsterdam-based SEG Esports, a division of worldwide administration company Sport Leisure Group (SEG), has introduced a partnership with Vancouver-based esports efficiency agency Adamas Esports.

Esports Insider spoke to SEG Esports’s Division Director, Rowan Stroo concerning the significance and particulars of the partnership.

Credit score: SEG Esports

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At all times trying to enhance its companies for its purchasers, Stroo instructed ESI that having seen Adamas shortly changing into a staple of esports efficiency and training along with Consumer Providers Supervisor at SEG, Sander Mijnhijmer, he reached out to Caleb Cousens, CEO of Adamas Esports.

Simply this yr, Adamas signed partnerships with British esports organisation Technique and North American org Golden Guardians. In 2020, the efficiency agency inked partnerships with Brazilian org INTZ and Lovers Gaming’s franchise groups, the Seattle Surge and Vancouver Titans.

“After a number of constructive and galvanizing conversations [with Cousens], we had been positive we might make an excellent match and we might add worth on either side,” mentioned Stroo.

“We work with a whole lot of younger expertise,” he continued, “who won’t get the total assist from knowledgeable [esports] group but. This manner, we may give them inexpensive entry to high-quality companies early of their profession. For our extra established gamers, we are able to get them the correct assist with out having to depend on their group, this might embody getting a ‘second opinion’ on what can be the perfect method for a problem.”

Most significantly for Stroo, was the schooling SEG brokers will obtain from Adamas. Figuring out and stopping points from escalating to potential career-limiting and even career-destroying hazards, is in everybody’s greatest pursuits.

“The wellbeing of our purchasers is certainly one of our highest priorities,” mentioned Stroo. “So a partnership of this sort is extraordinarily worthwhile to us as it’ll enable us to accompany our purchasers on a 360 diploma method.”

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Included within the partnership, the esports efficiency agency will achieve entry to the SEG Esports Coaching Centre within the H20 Esports Campus, positioned twenty minutes north of Amsterdam.

The Coaching Centre operates as a Western European ‘dwelling away from dwelling’ vacation spot for native and touring skilled groups to bootcamp earlier than tournaments hosted on the continent and even compete remotely from throughout the facility, mentioned Stroo.

Adamas will be capable to present their companies on location to visiting groups and SEG purchasers as nicely, serving because the agency’s debut worldwide bodily facility in Europe. He mentioned, “As tournaments are being introduced for later this yr, we’ve already had great curiosity from groups from everywhere in the world and are wanting ahead to asserting extra on this quickly.”

The SEG Coaching Centre will formally open someday this summer season.

Adamas specialises in holistic efficiency teaching, sports activities psychology, and train science utilized to esports. Its programmes characteristic cognitive, emotional, and bodily growth coaching.

The partnership marks one other first for Adamas, with the agency’s earlier partnerships solely being with aggressive organisations. 

Stroo hinted at a ‘very actual risk’ that the partnership with Adamas might prolong outdoors of their esports purchasers. He mentioned, “Adamas’ experiences and experience in esports would possibly show worthwhile for all of our purchasers. With [Mijnhijmer] being concerned from our earliest talks, he’ll — when the chance and demand come up — introduce Adamas to different Division Administrators and/or brokers inside different SEG divisions.”

SEG Esports represents skilled athletes throughout esports titles VALORANT, League of Legends, Overwatch, and Name of Obligation in Europe, North America, and Asia. Outdoors of esports, SEG represents skills in soccer, biking and music leisure.

Caleb Cousens, CEO of Adamas Esports, commented within the launch: “The Adamas group is worked up to work along with the esport division of SEG to offer their international athlete community the instruments they should win extra tournaments, have longer careers and take their efficiency and well being to the following degree.”  

Cousens is a visitor columnist for Esports Insider.

Esports Insider says: Partnering with a well being and efficiency agency is a good step ahead of professionalism by the esports company. Providing purchasers further means to advertise their well being, efficiency, and longevity atop illustration and administration might go a good distance prolong the size of careers and contracts, which is a win for all events.


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