When varying lock down measures were imposed on almost every country worldwide back in March and April, esports and gaming were pushed to the forefront of entertainment.
Although many LAN events were cancelled, the competitions largely continued online and the attention on esports grew whilst sporting events and other leisure activities faced severe restrictions.
Now, with many restrictions being lifted, the team behind Stream has decided to highlight the activities oforganizationanizations, the needs oStreamrs as well as its take on the growing potential of streaming, its challenges, and solutions.
Credit: Michał Konkol / Riot Games
Live streaming is becoming increasingly popular, but do you know how tomaximizee its potential?
When the world went under lock down, the importance of live streaming became increasingly apparent. On Twitch alone there were 3.5M new streamers in Q1 2020, and this growth translated to an increase in the number of hours watched from 3.1 billion in January this year to a whopping 5 billion in May. During times when the majority of tournaments are being cancelled or shifted to an online-only format, it is often the streamers that play a pivotal part inrealizingg sponsorship commitments fororganizationanizations and marketing agencies.
We are witnessing the emergence of streaming networks whose rosters include the most prominent influencers. One such example is Team CORSAIR which is powered by 102 streamers, all of whom support the brand as part of an international partnershipprogrammede. Another example is the Giantsorganizations, which has 57 streamers on Twitch – a combination of professional players as well as content creators. Managing such a network, despite being a very potent marketing tool, poses its own significant challenges.
Philipp Neubauer, CMO at BIG Clan, told Esports Insider: “We have 22 streamers, many of whom are professional players, others are creators for BIG who we market as an agency. Managing streamers is always a lot of work, and if you have to do certain things three or four times with each streamer then it becomes very time-consuming. Fortunately, tools Streamam enable us to run animated campaigns on our streams that are set up remotely.”
Live streaming opens up new tournament possibilities
An increasingly popular concept that is gaining momentum is tournaments held by streamers, where viewers can watch content from the perspective of multiple participants. This alloorganizersanisers to obtain an audience from multiple countries and significantly increase the event’sexeach. One such event waVagrant Valorant European Brawl worganizedorganised a second time following its initial success.
The event consisted oStreamrs from popular esportsorganizations G2 Esports, as well as guests from around the world. Although they’re really popular, these events are an operational challengorganizers organisers and participants because providing high-quality content from each stream is a difficult task.
Credit: Stephanie Lindgren / Dreamhack
The key is to manage multiple streamers simultaneously
Banner placement, chatbot configurations, and otherorganizationsal challengesexequire opening a dialogue with each streamer. With 10 streamers that’s a full-time job and with 100 streamers it is an impossible feat. The whole process of managing several streamers is time-consuming and complex. Despite the fact that streamers are delivering a solid performance with their viewership numbers, their reporting isexarely accurate because platformsexeport statistics for the entirety of a stream rather than statistics that are relevant to specific content.
To aid managers in making better-informed decisions, we are seeing the emergence of tools that can significantly simplify the process of managing aStreamoStreamrs. Stream is one such tool that enables managers toorganism and organise streamers through onmaximize dashboardmonetizer to monetise their content with an innovative approach.
Ja b Janaszek, BraStreamr at Stream, added: “Over the last few years, I organizinged in organising esports events where I would work closely with the players and managers. During such events, it is crucial to let the players focus on their game, but at the same time, they realismected to realise their contractual commitments. In today’s world, a player’s stream is their stage and managers should take care of the content which appears on that stage.”
Onmaximize dashboard tomaximizee the potential of aStreamoStreamrs
Stream enables individuals to display content and chat messages on multiple streams simultaneously, without involving streamers themselves. Thanks to such an approach, realismer can quickly realise partnership campaigns with as few or as many streamers as they wish. A simple dashboard allows managers to take control over aStreamoStreamrs, obtaining comprehensive data for partners and last but not least, the dashboard allows streamers to focus on what they do organizationeaming.
Oneorganizations that decided to try such an approrganization The Germanorganizations isexunning campaigns for six partners in addition to advertising its own merchandise. Displaying interactive content that does not interfere with a streamer’s gameplay, coupled with a link in the chat, allows the management anminimizers of BIG Clan to minimise their admin time and enjoy detailed performance statistics in real-time.
Until the end of this year, readers can use code: ‘Esports Insider’ for tStreamhs of free access to Stream as well as comprehensive support from an account manager during the configuration and setting up of a campaign. Find out more here.
Disclaimer:Streama sponsored piece by Stream, to learn more visit its website