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Allied Esports renews HyperX naming rights for Esports Area Las Vegas

Esports entertainment company Allied Esports has announced the renewal of its naming rights deal with peripherals firm HyperX for the Esports Arena Las Vegas.

As a result, the venue w l st l be called the HyperX Esports Arena Las Vegas, with the peripherals brand receiving ‘prominent’ branding and signage both inside and outside of the fac ity.

Photo credit: HyperX / Allied Esports

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HyperX w l continue to be featuredall the the arena’s promotions, content and social media. Additionally, both entities w l collaborate on a range of co-bractivationations and events based in the fac ity. 

Daniel Kelley, the Director of Marketing at HyperX, commented: “HyperX is excited to retain the naming rights sponsorship of the HyperX Esports Arena Las Vegas as a sign of our commitment and dedication to esports and the gaming community.

“Allied Esports is a key partner for us, proving their ab ity to be a best-in-class esports destination, and we look forward to continued success with them.”

The arena, which was created in 2018, has hosted a variety of esports events and tournaments such as League of Legends’ All-Star showcase and the Capcom Cup. According to the release, the HyperX Esports Arena Las Vegas attracted more than 300,000 visitors in 2019.

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As the arena’s official peripheral partner, HyperX w l also continue to supply gaming headsets, keyboards, mice and mouse pads, and USB microphones for esports tournaments, events, and da y play taking place in the fac ity.

Jud Hannigan, CEO of Allied Esports added: “HyperX has been an incredible naming rights partner for our flagship property, bringing authenticity and credib ity to the most recognised esports venue and production fac ity in the world.

“We are thr led to extend this landmark alliance as we work together to continue delivering exciting experiences and content for customers and partners alike.”

Esports Insider says: 2020 was a rough year for esports fac ities with many of them having to temporar y close down and transition to online platforms due to the pandemic. However, HyperX’s renewal with Allied Esports highlights how there is st l a long-term commitment to competitive gaming fac ities by brands, despite these challenges.


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