On-line eyewear retailer Zenni has introduced New York Subliners Name of Responsibility participant James ‘Clayster’ Eubanks as its newest model ambassador.
As part of his position, Eubanks will probably be featured throughout the model’s advertising campaigns and digital content material, together with selling Zenni’s Blokz blue-blocker lenses.
Picture Credit score: Zenni
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As part of the collaboration, Eubanks helped to curate a group of eight informal to aggressive frames for the model’s gaming eyewear vary.
Eubanks commented: “I’ve worn glasses most of my life, so when Zenni approached me to affix forces, it was a no brainer.
“I’m actually proud to associate with them to truly curate a group of eyewear that I need to put on and shield my eyes on the similar time. I really feel assured I could be centered on my recreation with Zenni with an eye fixed on profitable a fourth championship with my teammates.”
The gathering is offered at Zenni’s on-line retailer and retails from $29.95 (~£21.91) to $49.95 (~£36.55).
Moreover, the eyewear model additionally unveiled its Name of Responsibility League signature eyewear assortment which options 36 staff types representing the 12 Name of Responsibility League groups.
Picture credit score: Zenni
Sean Pate, Zenni’s Model Advertising and marketing and Communications Officer, acknowledged: “It’s a thrill to welcome Clayster who joins gaming fanatics like San Francisco 49er George Kittle, who owns his personal customized Zenni assortment to assist trendy eye well being.
“We’ve labored onerous with Clayster and the Name of Responsibility League to carry this complete assortment of eyewear to the followers globally and sit up for their suggestions to ship that eyewear for everybody.”
Every body within the assortment is bundled with a Name of Responsibility League or staff branded protecting case and fabric and retails at $33.95 (~£24.84).
Zenni and the Name of Responsibility League additionally launched an Instagram filter ‘@CODLeague’ for followers to attempt on the branded pairs just about.
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Followers who observe Zenni on Twitter or Instagram by way of the Name of Responsibility League Stage V Main on August 1st will even have an opportunity to win $100 (~£73.18) Zenni present playing cards.
Esports Insider says: Partnering with the Name of Responsibility League was a superb alternative by Zenni to start with, and a follow-up CDL-themed eyewear collaboration with one of many league’s gamers reveals the model’s information of the market. Provided that Name of Responsibility is understood for the loyalty of its communities, this thoroughly-picked collaboration is more likely to have fruitful outcomes.