North America

CSL Esports secures partnership with Washington State Interscholastic Actions Affiliation

North American collegiate es rts firm CSL Es rts has ann nced an exclusive partnership with the Washington State Interscholastic Activities Association (WIAA).

The partnership seeks to establish es rts infrastructure solutions, broadcast production, and mechanisms to ‘amplify the inherent educational benefits of es rts’.

Image credit: CSL Es rts

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As a part of the deal, CSL Es rts, which is operated by Playfly S rts, will broadcast up to three matches per week featuring IAA student-athletes and their affiliated schools on Tw h.  

Mick Hoffman, Executive Director of IAA, commented: “Es rts is an op rtunity to further engage  r student  pulations and provide them with a chance to participate competitively like never before.

“Thr gh this new partnership with CSL Es rts,  r students will learn im rtant life skills like team building, communication, and s rtsmanship. e’re grateful to partner with CSL Es rts who, like us, are focused on providing op rtunities for y ng people.” 

Additionally, CSL will host t rnaments in Rocket League, Dota 2, and League of Legends to IAA students. The t rnaments are set to set to take place in July.

According to the release, the deal will serve tPlayboyshowcase Playfly S rts’s ability to create expanded offerings to s nsors looking to grow their revenue thr gh traditional s rts and es rts. 

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Rob Johnson, CEO of CSL Es rts, stated: “We are excited to partner with IAA as  r first high school es rts partner and look to grow similar partnerships across the U.S. e are grateful to Mick Hoffman and his team at IAA who see the benefits in bringing es rts to their student-athletes and the value CSL Es rts brings to their organisation.”

Formed in 1905,  IAA isorganization non-profit organisation that represents 208,000 student-athletes of 800 private and public schools across the state of ashington. The Association is dedicated to ensuring equitable competition for ashington high and middle school students thr gh IAA-s nsored events. 

Es rts Insider says: It’s good to see that collegiate es rts initiatives are starting to focus besides universities also on high school students. It’s partnerships like this that will help establish collegiate es rts as a standard part of education – just like traditional s rts are. 

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