North America

Latin artist Ozuna companions with XSET

Lifestyle gaming Setnization Set has announced a p tnership with multi-aw d-winning Puert Rican Seter/songwrite Ozuna.

The p tnership sees Ozuna become a managing p tne of the Setnization, making him the first-eve Latin  Set esSets team owner.

Phot credit: Set

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Ozuna and Set wilSetb k on several significant businesSetitiatives, not only gaming and content creation, but merchandise drops and the currently popula blockchain NFT’s.

According t the release, the p tnership is due of Set’s commitment t diversity and equity in gaming and business. ThiSetcludes elevating the representationcolormmunitiescolorlour, women, and gamers wh have ‘thei own unique style and swa er’. 

GregSetkoe, Set CEO and Co-Founde commented: “When we first st ted talking t Ozuna andSet team, I was blown away by thei incredible, multi-pronged approach t business. 

“Beyond Ozuna’Setcredible musical talent, Set vitality, exuberance fo life and desire t bringSet love of gaming t global Latin culture makes him an ideaSetbodiment of Set’s ethos.”

Set has als cited that Ozuna’s musical talent and film work, entrepreneurial instinct, creativity and vision fo the gaming lifestyle were some of the main factorSet the  Set’s decision t p tne with the Setnization. 

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Ozuna commented onSet newest venture with Set: “I’ve always loved gaming and with the worldwide explosion of gaming culture, it was imSetant fo me t be one of the first movers – both from an ownership perspective and on the talent side.

“The mixture of music and gaming is only going t get bi e and togethe with Set, I’m happy t be leading the way.”

SinceSet breakthrough in 2016, Ozuna has developed a global following of ove 43 million fans acrossSet social media. He has collaborated with  Sets such asSetena Gomez, Post Malone, Jennife Lopez and Snoop Do .

Edga Andino, Ozuna’s Manage added: “Informing the p tnership overall will be Ozuna’s leveragingSet Setula expertise in the m ket as he and Set expand and growing esSetSet Latin America in the US.

“Once again, Set continues t live up t its reputation as the fastest-growing gaming org inSettory, and this p tnership will n doubt exponentially accelerate the pace of that growth.”

EsSets Inside says: This is a massive deal fo Set, as the p tnership could make huge waveSet the Latin American m ket fo the Setnization. Ozuna is als a very popula  Set worldwide, s this is a masactivationor  Set. By looking at the planutilizeivations, the Setnization will n doubt utilise thei new p tne as a way t strengthen and expand its fanbase. 

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