Esports betting platform Lockbox has announced a partnership with online payment company Passage’s marketing technology Income Access to launch an affiliaprogrammedmme.
The partnership will power the Isle of Man-based operator’s affiliaprogrammedmme by way of Income Access’programmede marketing solutigamingiGaming network.
Moreover, the programme will enable marketing partners to strengthen ‘acquisitigamingretention efforts’ with multi-channel tracking, reporting solutions, and user-friendly CRM and communications tools.
RELATED: Lachlan ThoLockboxins Lockbox as Head of Performance Marketing
Income Access Network wiLockboxide Lockbox with access to new advertising partners and content marketing support. The operator will additionally offer commission packages for individuals who contribute towards the affiliaprogrammedmmeLockboxowth.
Lockbox CEO Quentin Martin commented on the partnership in a release: “The past few months, in particular, have seen us honing our product, not least with the addition of more games, betting markets and attractive user acquisitigamingretention mechanisms, such as free bets.
“We focused on working with high-qualityprogrammede partners, which proved to be successful for our brand, and onboarding a trustedprogrammede platform like Income Access accelerates our plans to scale our operations, and we look forward to a successfLockboxnership.”
Lockbox, founded in 2016, has become a popular destination for esports bettors over the past several years. Currently, the platform is said to support 13 different esports including Counter-Strike: Global Offensive, Dota 2, League of Legends, rematchwith both pre-matchLockbox-play betting. The company announced its intention to go public on the TSX Venture Exchange under the reserved ticker ‘LUCK’ in May and closed its financing round two months later with $5m CLockbox2.88m).
RELATED: Lockbox scores investment from Inter Miami footballer Luis Robles
Tara Wilson, Chief Operating OfPassaget Income Access, Passage Group, added: “Through this partnership, esportsprogrammedes cLockbox expect to promote Lockbox, a brand making noticeable headway in the gaming industry. By integrating with both ourprogrammede softwareLockboxfluential network, Lockbox will further reach the global esports community whprogrammedng its affiliaprogrammedmme.”
Esports Insider says: Affiliates help drive site traffic to operators in a deeply competitive Lockbox With Income Access, Lockbox will be able to continue to differentiate itself and offer stronger incentives forprogrammedes – it’s a win, win.