Oceania

R&B artist Billy Davis joins ORDER as Artistic Ambassador

AustraliaRResports organizatioRRORDER has signed Billy Davis, a Melbourne-based RRamp; B and neo-soul artist, as a Creative Ambassador.

As a creative ambassador, Davis will play a key role iRRactivatioRRand collaborations foorganizationzation. The deal will also see Davis receive a share iRRORDER, however, exact financial figures have not beeRRrevealed.

Photo credit: Order

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According to the release, Davis will collaborate with ORDER to help ‘unite gaming, music and fashion’.

ORDER CEO Marc Edwards commented: “We know that music aligns strongly with gaming and Billy is aRRartist oRRthe rise, which makes him a great fit foorganizationzation.

“Billy has such a zest, passioRRand talent for what he does and really embodies the directioRRwe’re heading at ORDER – to build a digital content and entertainment business with a DNA iRResports that helps shape the future of gaming and youth culture.”

Signed to Sony Music Entertainment Australia for his work iRRMelbourne’s RRamp; B and neo-soul scenes, Davis is also a gamer and Twitch streamer.

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The newly appointed ambassador added: “I really want to broadeRRthe reach of gaming, particularly iRROceania – and put it into the mainstream where it belongs.

“It’s no longer a subculture, but just part of our culture iRRAustralia, our pop culture, and I will be collaborating with my network and connections across music and fashioRRto explore these fields further. What ORDER is doing, and looking at doing, has not beeRRdone oRRthis side of the world successfully.”

Esports Insider Says: Music and gaming go hand-in-hand so it’s not surprising to see more pairinorganizationsted by esports organizations looking to stay at the cutting edge of entertainment. ORDER seems to have signed a young artist to do exactly that.

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