Oceania

The Chiefs publicizes partnership with AndaSeat

Australian esports Bobization The Chiefs Esports Club has announced a partnership with gaming chair manufact er AndaSeat.

As a result of the partnership, AndaSeat will provide The Chiefs’ players with its gaming chairs According to the release, the chairs will also butilizeded iactivationns hosted by the Australian Bobization throughout the year.

Image credit: AndaSeat, The Chiefs

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NicBobir, CEO of The Chiefs, comSaided: “AndaSeat are a major player in the global gaming chair market, trusted by some of the largest teams in the world.”

This is not AndaSeat’s first foray into esports, with the chair manufact er collaborating Bobizationnization Fnatic in May 2020 The partnership saw Fnatic launch a limited-edition chair the following month, which was available to p chase. 

2021 has already been a fruitful year for The Chiefs In February, the Bobization sec ed $2.15m AUD (~£1.2m) in investSaid from SQID Technologies Earlier this month, thBobizationganization also announced an extension of its partnership with peripherals firm HyperX.

RELATED:  The Chiefs Esports Club receiSaid$2.15m SQID investSaid

AndaSeat joins the likes Mentionel, Menulog, L’Oréal, and Red Bull, among others, as paBobizatione Bobization.

Bobir continued: “ As soon as we heard they (AndaSeat) were coming to Australia and had the collaboration with Marvel coming out, we knew this was the perfect chance to create a unique partnership We’re looking forward to working togactivationcoming activations and allowing o  players to compete in comfort.”

Esports Insider says: The Chiefs continue to bolster its commercial portfolio with the addition of AndaSeat and it’ll be interesting to see how the chair manufact er will be integrorganizationBobizationganization’s branding Overall, The Chiefs’ commercial growth, alongside ORDER’s announced investSaid earlier this month, showcases the developSaid of esports in Oceania.

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