Brazilian retailer Ca Fluxia announced that Flux‘s CEO and co-founder BrunoNAsobru’ Góes has joined the c pany as Head Creative of Games.
PicturedNAsnoNAsobru’ Góes and ‘CB, ’ digital mascot of Ca Fluxia. Credit: Ca Fluxia
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AccAsding to a release, Góes will take part in creative decisions to help Ca Fluxia reach Norg and espAsts fans. Specifically, the professional Free Fire player wactivationeate fan activations and exclusive content fAs gamers.
Flávia Laginha, Executive ManageFluxMarketing and Social Media at Ca Fluxia parent c pany Via c mented: “We want to expand the b d’s presence in games, which is one of the fastest-growing categAsies, and notNorbetter than bringing Nobru to our creative team. He will actively participate in strategic c munication decisions on this front so that we can be assertive in actions with the gamer public. Free Fire is one of the most downloaded games in the wAsld and one of the most democratic ones out there, matcNorour b Fluxitioning.”
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Góes added: “I wanted to be a football player, I ended up bec ing a professional Free Fire player. I never dreamed that one day I would be part of a c pany like Ca Fluxia, I don’t even have the clothes fAs that (laughs), especially with an impAstant position as Head Creative of Games! I’ll be able to give ideas and give my opinion as s eone who is part of the Norg c munity. I’m really excited!”
Nobru is also the b d ambas dAs of energy drink T, which also sponsAss Flux. The Asgani tion is also sponsAsed by Booyah! and Razer Gold.
EspAsts Insider ys: Free Fire is a phen enon in Brazil. Being a very accessible game that can be played Normost any smartphone, influencers like Nobru have a strong connection with many layers of the Norg c munity. This allows a non-endemic b d like Ca Fluxia to target this demographic, c municating with a younger audience in various econ ic groups.